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News (68)

Jul. 09, 2024

Ad of the Day | After Taco Tuesday, the Most Popular French Influencer Launches Fajita Friday

From a proposal at a fashion show to a TV commercial, we have to tell you the whole story

May. 08, 2024

Helsinki Exposed Campaign Makes its Move on International Talent with Paparazzi-Inspired Theme

Helsinki Exposed reveals the unprecedented benefits of living and working in Helsinki in a mock tabloid fashion

May. 08, 2024

"The Ratvertising Collection": Turning NYC Trash into Fashion

A fresh new campaign hits the streets of New York City, featuring the city’s imperfections: notorious rat infestations, trash, and soaring rent prices

Apr. 22, 2024

Ad of the Day | Lindex Launches Global Concept "Underwear for Life" with SMUGGLER

Lindex, a Swedish fashion brand, is taking further steps in its efforts to create inclusive and relatable communication

Mar. 15, 2024

Wolfstreet and Vinted Combat Clothing Overconsumption in New Campaign

Amsterdam agency Wolfstreet invites viewers to pivot towards pre-loved fashion

Mar. 07, 2024

Ad of the Day | Peachaus Women Get Naked for New Collection Launch

How fashion brand empowers women to step into their comfort zone with brand campaign "Naked Talks" by DUDE London

Feb. 28, 2024

Germany's Best Brands 2024 Announced: Nivea, Nike, L'Oreal Paris, and Dyson Take the Lead

First place for the "Best Brand Fashion" went to Nike, while L'Oréal Paris was named "Best Brand Beauty"

Oct. 10, 2023

Colossus Stirs in Some New England "Charm" for Cumberland Farms Coffee Campaign

Convenience store chain Cumberland Farms is harnessing the power of good, old fashioned, New England sarcasm in its latest project by Colossus

Oct. 09, 2023

International Production Company HAMLET have Signed Award-Winning Director Zika Liu

After graduating from the University of the Arts London, Zika initially honed his aesthetic sensibility in the world of avant-garde fashion buying

Oct. 04, 2023

Nutrafol's Latest Campaign Launched for Fashion Week With Help from Open Swim

Open Swim's Creative Director/Founder Bradley J. Ross teamed up with Director Duo Sacred Pact to craft the recently campaign for Nutrafol

Sep. 30, 2023

JvM Nerd & Stunning Studio Create Own Multi-Brand Fortnite Game Experience

KICKZ M3TA, the Metaverse joint venture that includes basketball and fashion retailer KICKZ, Jung von Matt NERD, and brandneo, is launching the "Mooncourt"

Sep. 11, 2023

BBH Puts Playful Style at Heart of New Brand Platform for F&F with "Makes Fashion Sense"

Makes Fashion Sense communicates F&F’s focus on providing high quality clothing

Sep. 07, 2023

White Claw Unveils the CLAW Bag Made from Can Tabs at New York Fashion Week

The CLAW Bag is a unique expression of utility and is sure to spark conversation

Jul. 21, 2023

LAQO by Croatia Insurance Created a Museum of Old-Fashioned Insurance in the Metaverse

The digital insurance brand’s metaverse museum pranks competition

Jun. 07, 2023

Breast Cancer Survivor Launches Campaign With a Powerful Call to Action

The Fondle Project, developed in partnership with female-founded fashion brands, aims to de-stigmatize self-touch

May. 22, 2023

New Danish Fashion Film is A Spiritual Journey

Danish design meets Greek mythology in a new Bacon-produced spot by emerging director-DOP duo

May. 18, 2023

Production Studio HAMLET Sign US Director Maya Margolina

Maya has a wealth of experience in the fashion and beauty industry creating content films for Victoria Secrets, Allure Magazine

May. 02, 2023

House 337 Puts Issue of Fitting at the Heart of Simply Be's new "Serious About Shape" Campaign

Inclusive fashion brand is calling time on clothes which make women feel like their bodies are "wrong"

Apr. 24, 2023

Hudson adds Director Anthony Garth

Full-Service Creative Studio Welcomes Back Filmmaker Known For His Work In Automotive and Fashion Worlds

Apr. 21, 2023

G-Star RAW and Artist Maarten Baas Refashion Denim Waste into Design and Art Pieces

"More or Less" project spotlights the endless possibilities of denim and the tension between the desire for more but the need for less

Apr. 03, 2023

Unicorns & Unicorns Welcomes Multi-Disciplinary Commercial & Film Director Tamar Levine

Levine’s previous experience spans various realms from fashion to music, and she has directed campaigns for notable clients

Mar. 30, 2023

Mia Powell Returns to PRETTYBIRD UK as Head of Business and Strategy

Mia has worked for many highly established businesses across the advertising, media and fashion landscape

Mar. 28, 2023

Fashion Brand Charli Cohen Enlists Viral Hula Hoop Sensation For Electric Campaign

Great Guns director Karel van Bellingen captures 26 year old Indian flow artist Eshna Kutty

Mar. 23, 2023

House 337 and BlinkInk Create Unflinching Take on Animal Cruelty in Fashion for PETA

"Red River Farm" video features a band of abused animals re-educating the public about using animal skin in fashion

Feb. 24, 2023

New Old Spice Campaign Shows that the ONLY Fashion Accessory You Need this Season is Your Hair

The brand’s latest campaign created by Wieden+Kennedy Portland

Feb. 10, 2023

Mediaplus International Wins C&A Account

The task is to make C&A the "most human centric fashion brand" in Europe, Mediaplus International was convincing in the pitch process and won

Feb. 09, 2023

Lacoste Solidifies its Spot in the Sneaker Scene With its L003 Neo

Crocodile crew Lacoste is no stranger to merging the worlds of sport and fashion in fact, as of 2023, they’ve been doing it for 90 years

Jan. 31, 2023

Accenture Song Hamburg Flips the Script on Fashion's Exploitation of the Global South

Campaign for new vegan sneaker spotlights the fashion industry's unethical model

Nov. 07, 2022

The Project that Gathers Attention Among Hotel Commercial Movies, Ruins: Episode 1 – Golden Immortal

The project took its place at the Croatian Fashion Film Festival

Nov. 04, 2022

Isaac Silva re-Launches "Visible Mark"; Profits will be Given to Casa Neon Cunha

Co-created with FCB Brasil, the fashion collection re-signifies scars and promotes stories of resilience

Oct. 05, 2022

Ad of the Day | Oxfam Celebrates 75 Year of Second Hand Style with New Fashion Campaign

PRETTYBIRD Director Lucrecia Taormina has directed a new fashion campaign for Oxfam

Oct. 04, 2022

DDB Europe Launches DDB FRESH, a Fashion Innovation Agency With Sustainability at its Heart

DDB FRESH is the world's first fashion innovation agency for non-fashion brands

Oct. 03, 2022

Lindex Highlights the Importance of Examining Breasts Regularly

Lindex, a Swedish fashion company, is launching its new activation called Support Your Sisters

Sep. 20, 2022

New Take on Runway Challenged the Fashion Industry

During Stockholm Fashion Week, Swedish kids clothing brand Kuling launched their own version of a runway to show what they think fashion should be

Sep. 05, 2022

House 337 Launches as a Collective Out of the Merger of Engine Creative and the ODD Group

House 337 will be able to offer clients specialist insight into the fashion, wellness & lifestyle areas of business

Jun. 22, 2022

Where The Buffalo Roam Captures Woman’s 30,000 km Adventure On A Vespa In Storybook Fashion

WTBR produced the film in collaboration with Piaggio Studios, the content arm of Piaggio Group

Jun. 21, 2022

Visible Mark: From Hidden Scars To Stories Of Acceptance And Pride

Co-created with FCB Brasil, the new fashion collection by Isaac Silva reveals life stories that re-signify scars

May. 23, 2022

ODD Launches F&F's 2022 Spring And Summer Wear With Joyous

F&F, Tesco’s fashionwear brand, is promoting its new spring and summer 2022 collection

May. 04, 2022

Ad of the Day | Simply Be Steps Into The New Season To Liberate Women With Fashion That Fits

Simply Be has launched their new Spring Summer 2022 campaign by ODD

May. 04, 2022

Scandinavian Fashion Brand Launches Resell Tag To Extend Use Of Its Clothing

Created by Uncle Grey, the tag for Samsøe Samsøe holds a scannable code to make it easier for shoppers to resell clothes

Apr. 28, 2022

H&M Wins Over The Everyman By Turning Pete Davidson Into A Fashion Icon

B-Reel Stockholm launches campaign featuring SNL comedian and actor directed by Tim Godsall

Apr. 28, 2022

Wearclue's First-Ever Campaign Blends Detective Cliches With A Comedy Twist

Great Guns' Calum Macdiarmid directs the subversive spot for the new fashion inspiration app

Apr. 12, 2022

Southern Cross And TBWA/NZ Launch High-Vis, High-Fashion Line to Keep Pets Safe On The Road

New Zealand's top pet insurer teams up with TBWA\NZ and designer Matthew Adams Dolan

Mar. 21, 2022

Puppets Made From Pre-Loved Clothing Strut The Catwalk In Debut Campaign By Droga5 London For Vestiaire Collective

"Long Live Fashion", make it live forever

Jan. 13, 2022

Sound Meets Fashion At Nigel Curtiss' New Store & Brand Films Courtesy Of Syn Creative Director Nick Wood

New store in New York

Jan. 07, 2022

It's 2022, Here Is A TikTok Campaign Featuring Cheeky Animated Fruit

Absurdity meets fun meets fashion in the Bine Bach-directed campaign for Pura Utz

Dec. 05, 2021

ITV Goes High Fashion for The Masked Singer 2022 Teaser

Comedian and host Joel Dommett stars in the commercial directed by Jade Ang Jackman

Aug. 24, 2021

Bradley & Pablo Direct "Fracture", A New Channel 4 Drama Series Produced by PRETTYBIRD

Channel 4 partners with luxury fashion house Balmain

Jul. 22, 2021

FCB Inferno Team Up With Limb Art to Create a Range of Fashion Covers For Prosthetics

Designed for those with either above and below knee prostheses

May. 24, 2021

Cut+Run Promotes Brian Mulvey To Senior Producer

Brian came to the advertising industry from a career in fashion merchandising

May. 05, 2021

Female Empowerment With An Electro-Swing Beat

French Jewellery Brand Asks: Et Vous, Etes-Vous Une Georgette? (And you, are you a Georgette?)

Apr. 27, 2021

Vanish Partners with British Fashion Council and Amazon on Documentary Series

GENERATION REWEAR tells the stories of the innovative designers, companies and ordinary people

Apr. 26, 2021

Motoring Meets Fashion In Hamlet's Dreamlike Launch For Mini And Mosaert Collaboration

The film will run across Belgium TV

Mar. 15, 2021

Major Behavior and 1stAveMachine Visualize Personal Style For Macy's Campaign

The campaign rolls out across TV, print and digital

Mar. 09, 2021

Thom Browne Hits the Slopes in Fantastical Avant-Garde Film for Fall Runway 2021 Collection

The striking film stars US Olympic Gold Medal skier Lindsey Vonn

Mar. 05, 2021

The LOEWE Show Has Been Cancelled

Considering notions of showing fashion beyond the fashion show, Jonathan Anderson and LOEWE ‘go to press’ for the Fall Winter 21 collection

Nov. 06, 2020

French Fashion Brand Jules and Agency Air Redefine Masculinity in "Men in Progress"

Air won the budget of the French menswear brand, Jules (Mulliez Group), after a competition that pitched them against two Paris agencies Buzzman and Fred & Farid.