Ad of the Day | ArtHelps: RESISTRUMENTS
Media Type:
Film
Brand
Agency
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A new campaign from nonprofit ArtHelps and agency Jung von Matt is sending a powerful message of resilience and hope to Ukraine for 2024, by turning repurposed weaponry into musical instruments. The centerpiece of the "Resistruments" campaign is a poignant music video featuring Ukrainian youth playing the instruments crafted from the repurposed weapons, which were created out of war scrap and include a violin made from a missile warhead, a cello crafted from parts of a carrier rocket and a guitar with a body fashioned from a fuel canister used to refuel Russian tanks.
Credits
Advertising Agency:
Jung von Matt, GermanyCreative Principal:
Matthias HessCreative Director MoB:
Sven KratzschHead of Research & Development:
Boris NollSenior Copywriter:
Gerd SeemullerSenior Art Director:
Andreas SteybeSenior Digital Artist:
Dominik SchmutzerSocial Media Strategie:
Henri von-der-HeidenExecutive Assistant:
Julia EisenmannDate:
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