IKEA Sweden Cleans up its Act in New Outdoor Campaign

Aug. 29, 2026

The storage boxes are filled with everything from toys to clothes, vintage records, half-finished kids’ drawings, electronics, and pretty much everything you can (or can´t) imagine – resembling a typical home on any given Sunday.

Research from IKEA shows that 83 % of people in Sweden feel they have at least one room at home, that´s hard to keep tidy. The survey also lists the top 5 toughest spaces to keep organized according to Swedes.

• The closet – 24 %

• Garage/attic – 22 %

• Kitchen counter – 22 %

• Kitchen cupboards and drawers – 19 %

• Bathroom– 19 %