Corona: Sunset O'Clock

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Colombia

Industry:

Alcoholic Drinks

Enjoy sunsets with a Corona, and a twist. Corona is excited to launch an innovative promotion, Sunset O’Clock. The key to this promotion lies in the palm of your hand, quite literally, on every Corona bottle worldwide. Each bottle proudly displays the exact time of its production, transforming a free of cost asset into the catalyst for an exciting reward system, turning every Corona bottle into a medium that gives people a compelling reason to enjoy sunsets.

Credits

Advertising Agency:

DAVID Bogota

CCO:

Carlos Camacho

Managing Director:

Juan Pablo Garcia

Copywriter:

Jonathan Rodriguez, Nicolas Tellez

Art Director:

Izmael Crespo, Julian Olivares, Roger Gonzales

Bussines Director:

Hanna Borresen

Head of Strategy:

Carmen De Urena

Global PR Director:

Sandra Azedo

Global Communication Director at Corona:

Miguel Merino

Global Marketing Director at Corona:

Joao Pedro, Gentil Zattar

Global Brands Marketing Director at Abi InBev Colombia:

Juanita Leon

Growth PM at ABI InBev Colombia:

Juan Jose Munoz

Date:

December, 2023