The Woolmark Company: Wear Wool, Not Fossil Fuel

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Industrial, Agriculture

The Woolmark Company’s environmentally focused new global brand campaign ‘Wear Wool, Not Fossil Fuel’ aims to educate consumers about the hidden impact of synthetic fabrics on the environment and how choosing natural fibres such as wool can be a solution to reducing fashion’s impact. Featuring a series of powerful visual messages that highlights the link between synthetic fabric and the crude oil used in its manufacture and the inherent eco-benefits of merino wool, the work is tailored to film and OOH, with initial media scheduled in the US, UK, France and Australia for September.

Credits

Production Company:

Park Village

Creative Company:

20something

Creative/ Film Directors:

Jorik Dozy, Sil van der Woerd/ Studio Birthplace

Creative Director:

Will Thacker

Executive Producer:

Adam Booth

Creative/Copywriter:

Elliott Starr

Stragety Partner:

Fran Docx

Business Lead:

Anisha Obeng

Account Manager:

Amy Greasby

Film & Stills Producer:

Lauren Havard

Service Company:

Silver Lining Pictures SA

Service Producer:

Renier Ridgeway

DOP:

Lennert Hillege

VFX Supervisor:

Tim Smit

SFX:

Max Poolman/ MXFX

3D OOH Design Director:

Samuel Guillotel/ 3Dsomething

Designers:

Rory Stiff, Casey Highfield

Production Designer:

Arlene Wentzel

Wardrobe Designer:

Lewis Munro

Post-production Company:

Dead Pixel

Grade:

No 8 London

Colourist:

Alex Gregory

Audio & Music Production:

Ambit Sound

Photographer:

Dirk Rees

Media Agency:

Craft

Media Planner:

Sam Fowler, Alistair Hornsby

Date:

September, 2022

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