Previous Case
Lacoste: 90th Anniversary, Paris x Seoul
Next Case
Lacoste: 90th Anniversary, Marseille x Miami
Lacoste: 90th Anniversary, Vitry sur Seine x New York
Media Type:
TV
Lacoste kicks off its 90th anniversary. 90 years of the iconic Crocodile. 90 years defining French fashion sport. 90 years of movement born on the court, growing from sport to street. But this is not just another retrospective. The Crocodile marks its birthday with unique energy — living the present and celebrating the people moving the brand’s heartbeat across the globe.
Credits
Advertising Agency:
BETC Paris, FranceAgency Managers:
Bertille Toledano, Marine Hakim, Maud Lambert, Suzy MorinChief Creative Officer:
Remi BabinetExecutive Creative Director:
Florence BellissonArt Director:
Agnes CavardCopywriters:
Symonne TorpyJunior Art Director:
Joachim TouitouMusic Creative Director:
Adam GhoubaliStrategic Planner:
Yann ChervetTraffic Manager:
Alexandra ChiniArt Buyer:
Isabelle MocqPhotographer:
Ronan GallagherTV Producer:
Yannis CullazProduction Company:
COLORSDirector:
Yoni LappinProducer:
Jules DiengSound Company:
GumBrand Managers:
Catherine Spindler, Nathalie Beguinot, Julien Scheubel, Yoann Wenger, Mylene Atlan, Caroline GeraudDate:
May, 2023
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year