Lacoste: Play Big, Ahn Hyo Seop
Media Type:
Print
This year, Lacoste is reaching new heights with its larger-than-life brand campaign, “Play Big”. Exploring uncharted territories and placing art at its very heart, 2024 is undeniably a big year for the Crocodile.
Credits
Advertising Agency:
BETC Paris, FranceChief Creative Officer:
Remi BabinetExecutive Creative Director:
Florence BellissonArt Director:
Agnes CavardAssistant Art Directors:
Joachim Touitou, Marie-Aude LecomteCopywriter:
Symonne TorpyMusic Creative Director:
Adam GhoubaliStrategic Planner:
Yann ChervetHead of Art Buying:
Isabelle MocqTV Producers:
Jacques-Etienne Stein, Clara SmithProduction Company:
General POPDirector & Photographer:
Willy VanderperrePost Producer:
Sophie GarrelSound Company:
GumMusic Composer:
Antonio SanchezDate:
April, 2024
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year