Lacoste: Play Grounded

8.7

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Fashion

For its campaign launch for the new L003 2K24 sneaker, Lacoste - helped by its longtime ad agency BETC Paris - plays with the codes of running and the loss of gravity to promote its expertise and its partnership with US rapper J.I.D.

Credits

Advertising Agency:

BETC Paris, France

Agency Managers:

Bertille Toledano, Marine Hakim, Maud Lambert, Theophile Geslain

Chief Creative Officer:

Rémi Babinet

Executive Creative Director:

Florence Bellisson

Associate Creative Director:

Francois Pannelier, Adrien Tourneux

Art Director:

Hugo Dupuis

Copywriter:

Symonne Torpy

Music Creative Director:

Adam Ghoubali

Strategic Planner:

Yan Chervet

Creative Resources Coordinator:

Celine Laporte

Head of Art Buying:

Isabelle Mocq

Executive Creative Producer:

David Green

Production Companies:

FRENZY, Broadcast

Director:

Original Kids

Photographer:

Axel Morin

Brand Managers:

Catherine Spindler, Amandine Delcour, Robin Kleniec, Mehdi Khelifi

Date:

February, 2024