The Panda Collection
Media Type:
Digital
Agency
Industry:
Using the power of social media, Gucci and Fur for Animals will trick the world into caring. Gucci will tell the world they're selling a new line from real Panda fur, knowing the world will go crazy, only to reveal 3 weeks later that it was all a sham--the line was made from artificial fur, and from now on, so would all of Gucci's other products as well. Gucci and Fur for Animals made people realize how cruel fur really is.
Credits
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year
Sep. 10, 2024
Orlando Wood & The Garage Entertainment Launch Creative Effectiveness Course: "Advertising Principles Explained (a.p.e.)"
Last year brands spent over $750 billion on advertising worldwide