Samsøe Samsøe: Resell Tag

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Denmark

Industry:

Fashion

To help with the recycling of its clothing, Scandinavian fashion brand Samsøe Samsøe has launched the Resell Tag – a tag stitched into items of clothing which bears a scannable QR code to make it easier for shoppers to resell clothes. The fashion industry, one of the world’s most polluting industries, is responsible for 10% of global CO2 emissions. Worse, clothing is being worn less and less. The average usage of an item of clothing before it is left in the back of the closet has decreased by more than 85% since 2002, according to data from Euromonitor.

Credits

Advertising Agency:

Uncle Grey, Copenhagen, Denmark

Creative Chairman:

Lars Samuelsen

Executive Creative Director:

Lars Dyhr

Worldwide Chief Creative Officer:

Javier Campopiano

Creative Directors:

Andreas Hoff, Clara Prior-Knock

Digital Director:

Kasper Andkjær Nielsen

Client Service Director:

Josephine Winther-Poupinel

Art Director:

Louise Dupont Cerroni

Editor & Motion Graphics Artist:

Thorbjørn Fessel

Creative/Photographer:

Rasmus Lind

Creatives:

Simon Frøsig Christensen, Nicoline Grace Paulsen

Account Manager:

Nina Brinkmann Jønler

Final Arts:

Michael Madsen

Strategist:

Gustav Thuesen

Client:

Samsøe Samsøe

CEO:

Peter Sextus

Sustainability & CSR Manager:

Klara Lykke Reddersen

Head of PR & Marketing:

Sofie Niebuh

Head of Product:

Andy Sørensen

Head of Retail:

Christian Øgendahl

Date:

May, 2022