Fruit of the Loom: Plastique

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Brand

brand

Agency

agency

Country:

USA

The campaign centers on a fictitious fashion brand called Plastique: http://www.plastiquebyfrank.com The idea is to poke fun in a light way at the conventions of high fashion brands while also showing off Fruit’s colorful, no ride-up briefs.

Credits

Advertising Agency:

CP+B, USA

Date:

May, 2015