Southern Cross Pet Insurance : VIS The Range

8.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

New Zealand

Industry:

Professional Services

Southern Cross Pet Insurance and TBWA\New Zealand have teamed up with designer Matthew Adams Dolan for the launch of VIS, a high-visibility capsule fashion collection to keep pets safe on the road. The campaign comes as part of their ‘Live Your Pet Life’ initiative, which seeks to raise awareness of the dangers pets face in engaging ways, and combat these risks to keep our companions living longer.

Credits

Advertising Agency:

TBWA\New Zealand

Chief Creative Officer:

Shane Bradnick

Creative Directors:

Ashley Wilding, Daniel Davidson, Mick Stalker

Chief Executive Officer:

Catherine Harris

Group Account Director:

Simon Mills

Account Director:

Zak Murtagh

Planning Director:

Josh Taylor-Dadds

Agency Producer:

Jodie Hari

Production Company:

Revolver Films

Art & Directing Collective:

The Glue Society

Director:

Pete Baker

Executive Producer:

Jasmin Hellier

Line Producer:

Mark Foster

DOP & Photographer:

Derek Henderson

Post Production:

The Glue Society

Fashion Designer:

Matthew Adams Dolan

Music:

Beatworms/ Cam Ballantyne

Head of Product & Marketing:

Bridgette Muir

Marketing Manager:

Kristen Gernandt

Date:

April, 2022