BNP Paribas: First Aid for Humanity

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Poland

Industry:

Public Interest, NGO

With Poland on the frontline of this recent refugee crisis, and as one of the most polarised countries in Europe, BNP Paribas, the Red Cross, and VMLY&R Poland saw a unique moment in time to inspire the world to change and start closing the empathy gap.

Credits

Advertising Agency:

VMLY&R Poland

Date:

April, 2022