Loto Quebec: We're All Play
Media Type:
TV
A new creative platform for Loto-Québec Casinos 'We’re all play' has launched. With this initiative created and developed by Cossette, the organisation wants to better reflect its true essence by showcasing all its entertainment offerings. With a nod to the worlds of fashion and film, the platform highlights the immersive experience of being at a casino—from the wide selection of games and first-class restaurants to incredible shows, bars and dance floors.
Credits
Advertising Agency:
Cossette, CanadaCreative:
Anne-Claude Chénier, Patrick Michaud, Alexandre Emond-Turcotte, Philippe Brassard, Jessica Fecteau, Nicolas Doyon, Chris Belanger, Ambre Chekly, Julien HerissonProduct:
Sébastien David, Benoit Chapellier, Rosalie St-Cyr, Johanie Gonneville, Melanie Desjardins, Olympe Ramonatxo, Heloise DessangesStrategy:
David Thomason, Remi CharpentierProduction Agency:
SeptiemeBroadcast Production and Post-Production:
Alexandrine Perras, Catherine Richard, Audrey Blackburn, Lisa Houchat, Florence ParentPrint Production:
Natalie Desmeules, Maxime Bluteau, Marie-France Cypihot, Daniel CartierLinguistic Services:
Emilie Robertson, Karen Martin, Carol-Ann SavickMedia Activation and Planning:
Genevieve Marchand, Mohamed Sekkat, Delphine Chapard, Julie Tamiozzo, Audrey Faucher-MurphyProduction House:
Les Enfants TerribleExecutive Production:
Visant Le GuennecDirector and DP:
Ivan GrbovicPost-Production:
MELSMusic:
Cult NationProducer:
Sean SableMusic:
Mathieu LafontaineSound:
François Belanger, Theo PorcetPhoto Studio:
L’ÉloiProducer:
Jerome ArowasPhotographer:
William ArcandLighting and Photo Assistant:
Raphael Rahim NikiemaPhoto Editor:
Kushtrim KunushevciStylist:
Cary TaubenClients:
Marie-Claudel Lalonde, Jean-Michel Guay Dagenais, Claude DupuisDate:
July, 2022
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