Vanish: #ReSkinChallenge

9.7

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

House, Garden

Vanish, the Reckitt garment care brand committed to encouraging consumers to re-wear their clothes and raising awareness of clothing waste, has partnered with some of Europe’s biggest gamers and streamers to expand its #ReWear message into the world of gaming – hacking the virtual ‘fast fashion’ trend to drive awareness of the real-life clothing crisis in new and super-engaged audiences.

Credits

Advertising Agency:

Havas London, UK

Date:

February, 2023