Hornbach: Sneakerpool

8.7

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Germany

Industry:

House, Garden

Crafted from materials available to buy in any HORNBACH store, the Sneakerpool - a pool in the shape of an enormous pair of sneakers - was revealed at Berlin Fashion Weekend. The supersized stunt by agency Heimat Berlin was unveiled at an exclusive launch event with iconic streetwear store 43einhalb. Fashion influencers and sneakerheads were among those taking a dip in the swimming pool resembling two huge Adidas ZX 10000s.

Credits

Advertising Agency:

Heimat, Germany

Date:

July, 2022