Ad of the Day | Simply Be: F-It

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Fashion

Online fashion retailer, Simply Be has launched a bold rallying cry, calling for an end to bad-fitting fashion. From back gaps to straps that dig, the new Spring Summer 2022 campaign by integrated creative agency ODD says a bold farewell to all the enemies of fashion that don’t fit. This is an exciting opportunity for Simply Be to expand beyond perceptions of being a plus-size-only retailer to becoming a credible destination where women of all shapes and sizes are welcomed to feel the liberation of fashion that fits.

Credits

Advertising Agency:

ODD, London, UK

Creative Director:

Turhan Osman

Art Director:

Laura Liggins

Copywriter:

Chloe Laight

Strategy Director:

Adele Meer

Planners:

Abbey Gaunt

Account Management:

Kathryn Bryan, Anna Vigerland, Jessica Muhl, Verity Evans

Agency Producer:

Louise Hawkes

Photographer:

Leeor Wild/ Laird & Good Co

Director/ Production Co:

Amy Becker-Burnett/ OB Management

Producer:

Lucy Bradley

Editor:

Matt Newman, Trim

Post Production:

Coffee & TV

Sound Design:

Munzie Thind, GCRS

Typographer:

Coffee & TV

DoP:

Jack Reynolds

Date:

May, 2022