Lacoste: 90th Anniversary, Sao Paulo x Tokyo

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Fashion

Lacoste kicks off its 90th anniversary. 90 years of the iconic Crocodile. 90 years defining French fashion sport. 90 years of movement born on the court, growing from sport to street. But this is not just another retrospective. The Crocodile marks its birthday with unique energy — living the present and celebrating the people moving the brand’s heartbeat across the globe.

Credits

Advertising Agency:

BETC Paris, France

Agency Managers:

Bertille Toledano, Marine Hakim, Maud Lambert, Suzy Morin

Chief Creative Officer:

Remi Babinet

Executive Creative Director:

Florence Bellisson

Art Director:

Agnes Cavard

Copywriters:

Symonne Torpy

Junior Art Director:

Joachim Touitou

Music Creative Director:

Adam Ghoubali

Strategic Planner:

Yann Chervet

Traffic Manager:

Alexandra Chini

Art Buyer:

Isabelle Mocq

Photographer:

Ronan Gallagher

TV Producer:

Yannis Cullaz

Production Company:

COLORS

Director:

Yoni Lappin

Producer:

Jules Dieng

Sound Company:

Gum

Brand Managers:

Catherine Spindler, Nathalie Beguinot, Julien Scheubel, Yoann Wenger, Mylene Atlan, Caroline Geraud

Date:

May, 2023