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Kuling: The Mud Runway

10.0

Media Type:

Film

Brand

Agency

Country:

Sweden

Industry:

Fashion

Every year, over 40 different fashion weeks take place around the world. With its focus on art, beauty and glamour it has, however, been criticized from time to time. Among other things for unhealthy beauty standards, elitist structures and unsustainable events. In connection to Stockholm Fashion Week in September, The Mud Runway was therefore created – an initiative from the Swedish kids’ clothing brand Kuling to showcase what they think a fashion show should be.