Ad of the Day | After Taco Tuesday, the Most Popular French Influencer Launches Fajita Friday

Jul. 09, 2024

Last September, during a Parisian fashion show, the iconic Mexican-inspired food brand Old El Paso made a splash by presenting a proposal to the famous influencer Lena Mahfouf, the only French content creator endorsed by Anna Wintour. This initiative aimed to celebrate Lena's enthusiasm for Old El Paso products, which she had previously mentioned in her videos.

To make a statement, a team of extras proudly carrying tortilla-shaped signs was deployed, creating an unforgettable and quirky visual presence. And bingo! Lena came to meet the extras, even taking photos to confirm her love for Old El Paso products.

The Lena x Old El Paso collaboration culminates in a TV commercial:

Six months later, Lena is officially named "Head of Friday" in the new Old El Paso commercial. Her role? To popularize the concept of Fajita Friday in France. Inspired by Taco Tuesday, it’s the new friendly end of the week gathering. Who better than Lena to establish this new tradition?

In real life, Lena is the boss. In this commercial, it’s the same. She takes her new role very seriously and makes sure the Fajita Party goes smoothly. She doesn’t hesitate to mix her world with that of the brand: welcome to the world of fashion, high standards, perfection... and fajitas.

Lena’s universe is also reflected in the fictional Old El Paso offices where we see her strolling. Everything has been redesigned to match her vision of Fajita Friday parties. The various open spaces now resemble those of a fashion office.

The music accompanying the film is also surprising. While Old El Paso usually uses urban and rhythmic music, here the film is driven by a classical soundtrack that perfectly highlights the comedy.

Rodrigo Patiño, Marketing Director at General Mills said: 

“Who better than Lena Situations, a very influential personality and already a fan of Old El Paso, to carry this ritual and make it part of the French lifestyle? We are very proud to have brought this collaboration to life.”

 

The commercial aired last month (a first for Lena in a TV commercial) during prime time on a French national channel.

Lena teased the film release and announced the collaboration on social media:

To make it even bigger, Lena posted a series of content on her social media. These posts gave a sneak peek into the unique and quirky universe of the commercial while announcing the collaboration with Old El Paso. Her followers got an exclusive look at the behind-the-scenes moments and highlights of this adventure. 

Lena as the demanding and quirky boss of Old El Paso was unexpected, funny, and brought to you by Artefact 3000.