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Jun. 10, 2026

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Sep. 05, 2024

Canva Unveils "Love Your Work" Brand Campaign in Celebration of Modern Workplace Culture

Multi-channel campaign highlights the transformative power of creative tools in fostering pride and productivity at work

Aug. 14, 2024

Skoda and Leo Burnett UK Inspire Female Cyclists with Ride With Me Campaign

The social-first campaign is fronted by professional cyclist and Olympic medallist Elinor Barker, who completed her hat-trick of medals during the Paris 2024 Olympic Games

Jul. 19, 2024

Ad of the Day | This Summer, Heetch is Promoting its Biggest Competitor: Uber

To guarantee its complete availability to Parisians during the summer, the ride-sharing brand Heetch is pushing millions of tourists to use Uber

Jun. 17, 2024

Sensis & Chispa Launch "Pride Power" Dating App Stickers for Charity

Sensis, a leading multicultural marketing and public relations agency, has ideated an innovative partnership between partner Chispa

Jun. 07, 2024

Visit Seattle & Copacino Fujikado Set World Record with PRIDE Event

A unique initiative was launched to celebrate the 50th anniversary of Seattle’s first PRIDE and highlight the city's inclusivity

Jun. 03, 2024

Pride in London and TMW Unveil 2024 Campaign, We Are Everywhere

The work will highlight the power of LGBTQIA+ Londoners’ everyday existence

Mar. 29, 2024

Ride-Hailing App Tackles Mental Health in Ambitious Work With BETC Paris

Heetch and BETC Paris launch "First Conversation" in partnership with the Foundation Falret

Feb. 28, 2024

Faride Schroeder Directs Films for Mount Sinai Highlighting Women's Health

Every family's Chief Medical Officer gains support from Mount Sinai in this series of touching films

Feb. 22, 2024

Ad of the Day | This Winter, TBWA\NissanUnited are Thrilled to Present the "Ride Responsibly" Campaign

A next-generation rescue vehicle hits the slopes this ski season, and it’s brought a few surprises along for the journey

Jul. 19, 2023

Nike Social Films Show that Pride is for Life not Just for June

Soursop’s latest work for Nike is underscoring that Pride is for life - not just for June in a joyful social campaign

Jun. 30, 2023

LGBTQIA+ Seniors are Invited to Come Back to Paris Pride After Years of Absence thanks to Misterb&b and BETC

misterb&b has created the Silver Pride initiative in partnership with Les Audacieuses et les Audacieux

Jun. 20, 2023

TMW Unlimited and Pride in London Launch Never March Alone

Never March Alone celebrates and emphasises LGBTQIA+ support and allyship for the trans community

May. 15, 2023

Driving School CER Introduces "The Lost Ride" Campaign

CER, with the help of advertising agency BETC Paris, came up with a creative solution

May. 10, 2023

IKEA Takes Pride in Being the "Second Best" in New Parenthood Campaign

The Swedish retailer gracefully takes backseat showcasing the special bond between parents and kids in "Proudly the Second Best" campaign

Feb. 16, 2023

Pride in London Appoint Tim Noblett as Marketing Lead

Noblett, who is also Head of Data & Insight for the integrated creative agency TMW Unlimited will be responsible for managing the marketing activity for Pride in London

Feb. 16, 2023

"The best religion", the New Campaign of International Amnesty and Havas Group Peru

The graphic campaign shows striking images of various temples and churches crossed by the colors of pride

Jan. 25, 2023

Lexus and Great Guns Ride Into Realm of Surrealism in new Campaign

Directed by Great Guns’ Bruce St Clair, the pair of films offer a fresh conceptual take on car commercials

Dec. 23, 2022

Heetch Delivers the Biggest Advertising Campaign of all Time During the World Cup

The BETC agency reveals its very first collaboration with french ride-sharing app Heetch

Nov. 29, 2022

Love Always Wins in Defiance of FIFA's Shameful Sanctions on Players who Wear OneLove Armbands at the World Cup in Qatar

Pride Copenhagen and Worth Your While Relaunch "Proud Pitch"

Oct. 15, 2022

Booc & Khazibo Entertaiment Release a Compelling Documentary About a Young Man's Resilient Ride

HBO to Redevelop Story on Biker Boy PUG & Dirt Bike Culture

Oct. 06, 2022

Louise Rider Ascends to Executive Producer Post at Another Country

Rider has been an integral team member at Another Country since landing as an Assistant Engineer back in 2008

Oct. 06, 2022

Five by Five Expands Leadership Team with Emmeline Kite and David Prideaux

Emmeline takes the role of Head of Strategy while David joins as Executive Creative Director

Sep. 01, 2022

Making Everyday Rides Extraordinary - Firehaus Creates Vittoria "Own the Unknown" Brand Campaign

Vittoria is best known for its road tyres, used by some of the most famous riders and teams in the world

Aug. 22, 2022

If Tony the Meat-Loving T-Rex Loves First Pride Plant-Based, So Will You

APAC market launch by UltraSuperNew Singapore shows the mind-changing experience from the first bite of First Pride plant-based products

Jul. 25, 2022

Surfrider Foundation Europe and ici Barbes Working to end Single Use Waste

Surfrider Foundation Europe is launching a new European campaign to raise awareness of the pollution

Jun. 29, 2022

Ad of the Day | A Baby Carnotaurus Takes a Joy Ride in Jeep’s Jurassic World Dominion Campaign

The Jeep brand once again teams up with Universal Pictures and Amblin Entertainment

Jun. 22, 2022

MINI Turns The Energy Label Into A Rainbow Flag To Celebrate Diversity

MINI increasingly raises awareness for the communities in the days leading to the French pride parade

Jun. 21, 2022

Visible Mark: From Hidden Scars To Stories Of Acceptance And Pride

Co-created with FCB Brasil, the new fashion collection by Isaac Silva reveals life stories that re-signify scars

Jun. 07, 2022

Director Johan Stahl Helms Heartwarming Spot For Cadbury Asia

"Bus Ride," a heartwarming spot for Cadbury Chocolate

May. 30, 2022

PRETTYBIRD's Jess Kohl Directs Series Of Short Films For Dr. Martens Inaugural Pride Campaign

The first in a series of shorts is "Protest - Proud Then. Proud Now. Proud Always"

Jul. 19, 2021

Michelin Rides High With Mercedes AMG in "Smash the Laptime" Campaign via BETC Paris

Michelin PSCUP 2R x Mercedes AMG

Jun. 29, 2021

To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Release Musical Ad

Featuring German drag Queen Olivia Jones

Jun. 29, 2021

O Globo Changes its Logo & Brings an Exclusive Edition to Celebrate International Day of Pride

Created with BETC HAVAS

Jun. 09, 2021

The-Artery Crafts Pride Month Brand Film For SodaStream Featuring Laverne Cox

The brand film comes on the heels of “The Small Things”

May. 14, 2021

"Ecuatorianizate" New Pilsener's Campaign That Brings Ecuadorian Pride To Life

This initiative had the creativity of Fantastica and Akira Cine

May. 06, 2021

P&G Releases #PrideSkill Movement To Valorize Even More The Diversity Within The Corporate World

And celebrate the LGBTI+ pride

Apr. 16, 2021

Kenu's Car Mounts Take Tesla to the Next Level in Sleek New Spot from Cassandra Brooksbank

The Great Guns director takes us on a ride

Jan. 27, 2021

Noah Conopask's "The Reason" Explores What It Means To Ride For REV'IT

The new short film captures the texture of vintage motorcycle racing

Nov. 17, 2020

The Drop Is The New Film by Surfrider Foundation Europe And ici Barbes

The Drop is again a timely warning about the disastrous impact of microplastics on the seabed and highlights the urgency of preserving the ocean and the health of all of us.

May. 18, 2020

NazariyaQFRG enables LGBTQIA community to "Wear their Pride" on Zoom

Zoom Filters that Help you fight Homophobia...

Feb. 21, 2020

Kapten Launches New UK And France Campaign

Recipe has created their first work for ride-hailing app Kapten since winning the account in January.

Feb. 18, 2020

Surfrider Foundation Europe and ici Barbes are Campaigning Against Bad Cosmetics

The campaign aims to copy the codes of cosmetic advertising campaigns.

Feb. 03, 2020

Award Winning Filmmaker Carolina Markowicz Joins Lief's Powerhouse Pride

Brazilian Markowicz is an all around force known for capturing authentic characters and human stories

Sep. 26, 2019

Ilana Glazer Tracks Down the "Runner's High" in Nike Joyride Campaign Directed by Caviar's Marielle Heller

The campaign adds to Marielle Heller’s growing presence in the advertising arena

Jul. 02, 2019

Pride Parties Have No Age Limit in Touching Campaign by ROTHCO for Dublin Bus

ROTHCO and Dublin Bus bring together the young generation of Pride supporters with the over 65s who carved out LGBTQ+ rights

May. 14, 2019

Biborg Takes Us for a Ride in The Desert for Paco Rabanne Fragrances Invictus and Olympea

The campaign’s online activation offers an interactive version of the TV spot.

Feb. 26, 2018

M&C Saatchi Los Angeles Embarks On The Someday Ride With BMW Motorrad USA

No excuses, no interruptions, just time spent appreciating the moment.

Feb. 08, 2018

Succumb to Wanderlust in BMW Motorrad's Epic Road Trip Film

M&C Saatchi and Ben Perry capture the magic of the open road in branded short content film for the new 3ASY RIDE

Jul. 05, 2017

Fiat UK is joining in the celebrations marking Pride London with a colourful and flamboyant campaign created by krow for its iconic Fiat 500 model

It will run across sites in key locations

Nov. 11, 2016

Idris Elba rides a motorbike and takes a dip in a hot tub in new Sky campaign for Sky Store

Sky’s new TV commercial for Sky Store shows Idris Elba in a range of ostentatiously glamorous situations

Latest News

Jul. 03, 2026

HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation

International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste

Sep. 10, 2024

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VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year

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