Mercedes-Benz Cabriolet: #LookUp

10.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

South Africa

Industry:

Automotive

The immersive C-Class Cabriolet VR experience will reawaken your sense of wonder with a fantasy drive. This is an experience that can’t easily be described, and has to be felt to fully understand. That’s why we created an immersive Virtual Reality experience. We went to the experts in wonder, children, to get the inspiration for the VR piece. Unlike adults, who’ve lost their sense of wonder, children are able to fully experience the sensory pleasure a ride in a cabriolet gives. We took them for a drive and asked them to describe it to us. We used what they told us to create a fantasy drive, where adult senses are delighted and re-awakened.

Credits

Advertising Agency:

Network BBDO, Johannesburg, South Africa

Executive Creative Director:

Brad Reilly

Art Director:

Juliet Honey

Copywriter:

Annette de Klerk

Chief Creative Officer:

Mike Schalit

Strategist:

Michael Blunden

Producer:

Loli Bishop

Project Director:

Neray Naicker

Production House:

Sinister Studios

Visual Effects Supervisor:

Christian van der Walt

Post Producer:

Dries Uys

Head Animator:

Jarrod Sheldon

Head Compositor:

Novak Miler

Animators:

Kyly Sheldon, Gerbrand Nel, Yolandi Meiring, Ernst Du Plessis, Nic Van Rensburg, Minette Wasserman, Malusi Tugwana, Michael Erasmus

Music and Composition:

Audio Militia

Sound Design:

Craig Hawkins

Music Composition:

Paul Norwood

Date:

March, 2017
#Creative #VR