Mercedes-Benz Cabriolet: #LookUp
Media Type:
Experiential
Brand
Agency
Country:
Industry:
The immersive C-Class Cabriolet VR experience will reawaken your sense of wonder with a fantasy drive. This is an experience that can’t easily be described, and has to be felt to fully understand. That’s why we created an immersive Virtual Reality experience. We went to the experts in wonder, children, to get the inspiration for the VR piece. Unlike adults, who’ve lost their sense of wonder, children are able to fully experience the sensory pleasure a ride in a cabriolet gives. We took them for a drive and asked them to describe it to us. We used what they told us to create a fantasy drive, where adult senses are delighted and re-awakened.
Credits
Advertising Agency:
Network BBDO, Johannesburg, South AfricaExecutive Creative Director:
Brad ReillyArt Director:
Juliet HoneyCopywriter:
Annette de KlerkChief Creative Officer:
Mike SchalitStrategist:
Michael BlundenProducer:
Loli BishopProject Director:
Neray NaickerProduction House:
Sinister StudiosVisual Effects Supervisor:
Christian van der WaltPost Producer:
Dries UysHead Animator:
Jarrod SheldonHead Compositor:
Novak MilerAnimators:
Kyly Sheldon, Gerbrand Nel, Yolandi Meiring, Ernst Du Plessis, Nic Van Rensburg, Minette Wasserman, Malusi Tugwana, Michael ErasmusMusic and Composition:
Audio MilitiaSound Design:
Craig HawkinsMusic Composition:
Paul NorwoodDate:
March, 2017More from Mercedes-Benz
Mercedes-Benz EQ: Nature or Nothing, 6
0.0
Mercedes-Benz EQ: Nature or Nothing, 5
0.0
Mercedes-Benz EQ: Nature or Nothing, 4
1.0
Mercedes-Benz EQ: Nature or Nothing, 3
5.5
Mercedes-Benz EQ: Nature or Nothing, 2
1.0
Mercedes-Benz EQ: Nature or Nothing, 1
3.0
Mercedes-Benz EQ: Nature or Nothing
10.0
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year