Stabilo: The Real Shadowing

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Media Type:

Ambient Ambient

Brand

brand

Agency

agency

Country:

Dominican Republic

Industry:

Office Equipment

Far beyond a drawing table, this campaign aims to take the Stabilo brand into a more active role in peoples lives, and turn it into the prefer brand of those who are seeking to draw their ideas as large and real as they can imagine them. To accomplish this, they drew large scale shadows on the history filled walls of the Colonial Zone, considered the culture mecca of Santo Domingo.

Credits

Advertising Agencies:

DDB Colombia, Cezar DDB

Chief Creative Officers / Creative Directors:

Alfonso Diaz, Leonardo Macias, Salvador Lister

Art Directors:

Leonardo Macias, Marcos Zorrilla, Paola Cabrera

Copywriter:

Alfonso Diaz

Production:

Kokaleka Films

Director:

Eduardo Dryer

Date:

May, 2017
#Creative