Pepsi: Right Here, Right Now

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Media Type:

Film Film

Brand

brand

Agency

agency

Country:

China

Industry:

Non-Alcoholic Drinks

Pepsi’s new summer film is an epic production that recreates poignant moments in the lives of Chinese youth since 1981, the year Pepsi-Cola entered China. From the birth of underground rock to the worship of modern pop stars, from traditional romance to gender empowerment, from hedonistic pursuits to public consciousness, from television to movies to online gaming to reality shows to extreme sports and so on.

Credits

Advertising Agency:

Civilization, Shanghai, China

Creative Director / Copywriter / Art Director / Director / Music Composer / Lyricist:

Andrew Lok

Creative Director / Copywriter:

Juno Zhang

Creative Director:

Alex Xie

Art Director:

Xiao-Peng Zhang

Client Management:

Grace Dong, Mars Sheng, Abby Yu

Agency Producer:

Ivy Yang

Production Company:

NUTS

Cinematographer:

Ke-Nan Qi

Executive Directors:

Didi Xu, Ling-Song Yu

Producers:

Chao Tong, Di Gao

Editors:

Didi Xu, Yin-Jian Lu

SFX:

Liang

Music Production:

Fantasy

Date:

May, 2017
#Colorful #Creative