Misterb&b: Silver Pride

9.3

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Transport, Tourism

Since 1969, Gay Pride has been the annual communion and the most inclusive event that brings the entire LGBTQ+ community together to celebrate their differences. Each year, it brings together millions of people worldwide in a multitude of joyful and festive parades and marches. But the conditions in which they occur tend to make these events inaccessible to senior citizens: walking for many kilometers, in packed crowds, in extreme heat, with very high noise levels, etc.

Credits

Advertising Agency:

BETC Paris, France

Agency Managers:

Mathieu Laugier, Aude Devaux

Chief Creative Officer:

Stéphane Xiberras

Executive Creative Director:

David Martin Angelus

Lead Copywriters:

Elisa Bernard, David Campese

Copywriter:

Olivier Mille

Lead Art Directors:

Chloe Thivel, Julien Lefevre

Traffic Manager:

Elodie Diana

Agency Producers:

Bastien Dupre, Fabien Faure

Sound Company:

Gum

Brand Managers:

Matthieu Jost, Marc Dedonder

Date:

June, 2023