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SL: Ride With Us Instead

10.0

Media Type:

Film

Brand

Agency

Country:

Sweden

Industry:

Transport, Tourism

In its latest campaign, SL wants to challenge the idea that the car would be the easiest way to travel in everyday life. So, together with the agency Familjen Sthlm, they have developed a campaign to make motorists think twice. The campaign aims to ask whether the car is the most convenient means of transport in all situations. With the straightforward message "Ride with us instead," the campaign becomes a clear shift towards everyday motoring.