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SL: Simply Clever

9.0

Media Type:

Outdoor

Brand

Agency

Country:

Sweden

Industry:

Transport, Tourism

The world of car slogans is filled beyond the imagination of untrue claims of how the car is the highway to individual freedom. Claims of how the car sets you free. Which we all know isn’t true. Instead, the Swedish ad agency "Familjen" in Stockholm did a little inventory of famous car slogans and thought that most of them were better suited for a different company and cause. A more modern cause, the public transportation.