"Ecuatorianizate" New Pilsener's Campaign That Brings Ecuadorian Pride To Life

May. 14, 2021

Ecuador is currently facing difficult times as a result of a strong social crisis exacerbated by the pandemic and one of the most visible consequences for citizens has been the loss of roots in their roots: many of them do not feel an identity defined.

Pilsener has been part of the history of Ecuador for the last 110 years, reaffirming its commitment to the country, its people and its traditions, which is why it presents #Ecuatorianízate, a great communication platform that seeks to become the new identity and pride of the Ecuadorian. an expression that wants to change what they feel as a country and what they reflect to the world.

Alejandro Molina, Head of Marketing at Anheuser-Busch InBev Ecuador, commented:

“Pilsener as the most beloved brand in Ecuador has chosen to take a more proactive stand in line with the countries changing environment. The brand is inviting Ecuadorians to stand tall and feel proud of their past but with a look on the future. “Ecuatorianizate” is our way to wake up Ecuadorians and embrace and build a new future. This campaign will showcase Ecuadorians who already stand out and make their country proud, being it's Medical workers who have faced one of the worst Covid 19 crisis of the world the first referents of our message.”

 

To launch this platform, the brand - with the help of Fantástica and Akira Cine - created films in honor of the doctors who showed Ecuadorians, in their hardest moments, that it was possible to get ahead and that they were full of strength . There are also films with Enner Valencia, the new blood of Ecuadorian football and with different emblems of that Ecuador that exists, which has strength, passion and love, but is lost in difficult situations.

Alejo Gómez, General Creative Director at Fantástica, stated:

“#Ecuatorianízate is an expression that seeks to make everyone understand that it is not enough to be born in Ecuador, it is necessary to become Ecuadorian and it will be your actions and your pride that will make that happen.”