Sensis & Chispa Launch "Pride Power" Dating App Stickers for Charity
Jun. 17, 2024
Sensis, a leading multicultural marketing and public relations agency, has ideated an innovative partnership between partner Chispa, the premier dating app for Latine singles, and acclaimed queer artist and activist, Julio Salgado.
The collaboration includes a collection of five PRIDE-themed in-app stickers exclusively for Chispa users to celebrate diversity, self-expression, and solidarity within the LGBTQ+ community. This is not just raising awareness, but also money as Chispa will be donating $1 to the Human Rights Campaign for every sticker displayed on a user's profile.
Led by Sensis Public Relations Director, Nicolas Villar, this project marks a significant milestone in inclusive brand campaigns. With these PRIDE-themed stickers, Chispa is encouraging its community to express themselves authentically, making sure everyone feels seen, heard, and valued.
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