TAC: The rider reminder
Media Type:
Film
Brand
Agency
Country:
Industry:
Cadel Evans talks about car dooring and road safety
Car doors are one of the greatest threats to cyclists on our roads, but you can help to change that. Rider Reminder is a sticker which is placed on the inside of your car door handle. Designed to feel like your old bike handle, it's a reminder to think of bike riders and open with care. Road Safety is everyone's responsibility and if we all come together we can achieve our goal of zero deaths and serious injuries on our roads.
Credits
Advertising Agency:
Clemenger BBDO, Melbourne, AustraliaCreative Chairman:
James McGrathExecutive Creative Director:
Ant KeoghCreative Director:
Stephen de WolfDesigner:
Jake TurnbullDate:
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