TAC: The rider reminder

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Australia

Industry:

Public Interest, NGO

Cadel Evans talks about car dooring and road safety Car doors are one of the greatest threats to cyclists on our roads, but you can help to change that. Rider Reminder is a sticker which is placed on the inside of your car door handle. Designed to feel like your old bike handle, it's a reminder to think of bike riders and open with care. Road Safety is everyone's responsibility and if we all come together we can achieve our goal of zero deaths and serious injuries on our roads.

Credits

Advertising Agency:

Clemenger BBDO, Melbourne, Australia

Senior Creatives:

James Orr, Elle Bullen

Creative Chairman:

James McGrath

Executive Creative Director:

Ant Keogh

Creative Director:

Stephen de Wolf

Designer:

Jake Turnbull

Date:

November, 2015