We The Brave: The Brave Float
Brand
Agency
Country:
We The Brave is a new sexual health initiative aimed at men who have sex with men. We needed to stand out at Africa’s biggest LGBT event, Cape Town Pride. So we came out in all our glory with a tweet-activated float designed for maximum exposure.
Credits
Advertising Agency:
FoxP2, Cape Town, South AfricaExecutive Creative Director:
Justin GomesCreative Director:
Michael Lees-RolfeSenior Art Director:
Ryan BarkhuizenSenior Copywriter:
Alex GoldbergAgency Editor:
Aviwe ApleniDigital:
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