Stockholm Pride: Los Santos Pride

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Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Public Interest, NGO

Grand Theft Auto 5 is considered to be one of the best-selling video games of all times. Through the years, the game has generated several controversies related to its violence and depiction of women. Now, the game is about to get more colourful and inclusive as the Stockholm Pride Festival is releasing the ”Los Santos Pride” mod, allowing gamers to have their own Pride Parade marching down the streets of the fictional city Los Santos in GTA 5.

Credits

Advertising Agency:

Garbergs, Stockholm, Sweden

Creatives:

Sedir Ajeenah, William Löthman

PR / Activation:

Nasim Kabiri

Account Managers:

Joakim Landin, Lotta Thunved

Web Developer:

Mattias Alfborger

Scripting:

JulioNiB

Directors:

Sedir Ajeenah, William Löthman

Editing:

8-Bit Bastard

Texture Design:

TheFriedTurkey, Merfish, TheNathanNS

Music Coordination:

Universal Music Publishing, Nadja Chatti, Jonas Holst

General Manager:

Christian Gerdes

Head of Communications:

Jonathan Poll

Deputy Head of Communications:

Rikard Westelius

Marketing Department:

Joel Idén

Date:

July, 2016