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News (202)

Aug. 20, 2024

Niantic Unleashes Monster Hunter Now Live-Action "Hunt Anywhere" Advertising Campaign

National Marketing Blitz in Collaboration with Barrett Hofherr Marks First Major U.S. Campaign for Niantic’s Groundbreaking Real World Mobile Game

Aug. 13, 2024

Kareem Cervantes, R&CPMK and NVE Experience Agency Alum, Joins The Many as Marketing & Communications Director

Industry veteran Kareem Cervantes has joined independent, integrated marketing agency The Many

Aug. 13, 2024

TigerLily Welcomes Cliff Englert as VP of Partnerships

Englert brings over 15 years of experience as a creative and business development professional specializing in brand marketing content and media production

Aug. 08, 2024

Ascential's LIONS Division Acquires Global Benchmark in Marketing Effectiveness to Enhance Offerings for Marketing and Creative Industries

Effie to join Ascential's LIONS Division, championing creative marketing and growth

Aug. 06, 2024

Colangelo Synergy Marketing Rebrands as The Brand Behaviorists

Colangelo Synergy Marketing Agency is excited to announce it is rebranding as The Brand Behaviorists

Aug. 05, 2024

Yes& Promotes Debbie Bates-Schrott to Chief Marketing Officer

New role for marketing expert comes after serving as SVP since 2021

Jul. 30, 2024

Tito Ribeiro Shares his Social Media Methodology

Tiago Ribeiro "Tito", a Brazilian expert in digital content and digital marketing, is a global reference in social media

Jul. 24, 2024

5 Techniques in Brand Ads That Every Marketing Student Should Know

Discover five techniques in brand ads that can elevate your marketing skills. Learn how top brands capture attention and drive engagement

Jul. 19, 2024

Creative Marketing Company John McNeil Studio Launched a new Ad Spot for Client Five9

New ad campaign for Five9 features Max Homa and Effortless Five9 Iron

Jul. 17, 2024

Larksfield Place Names Senior Services Agency Varsity Aor Following Competitive Review

Branding research, sales consulting and digital marketing campaign on tap for multi–year awareness and sales effort

Jul. 16, 2024

Volkswagen (Anhui) Hires JvM China as Lead Co-Marketing Agency

The agreement comes as the car maker works towards launching a new range of BEVs (Battery Electric Vehicles) and will be working with JvM China

Jun. 27, 2024

How Effective Marketing Drives Agency Profitability

In today's competitive landscape, where agencies vie for client attention and market share, mastering the art of marketing can significantly enhance financial outcomes

Jun. 27, 2024

First Impressions Count: The Role of Logos in Successful Marketing

A powerful and well-designed logo can create a lasting impression and become synonymous with a brand's identity

Jun. 24, 2024

How to Effectively Market Your Fundraiser

Organizing a fundraiser can be a daunting task, but effective marketing is key to its success. Whether you're supporting a local cause or a global initiative, getting the word out effectively can make all the difference

Jun. 20, 2024

TUX Creative House Transforms Eucerin into a Contemporary Skin Care Brand

The company turned to TUX Creative House, a full-service marketing agency, to redefine its master-brand narrative across body, sun, and face care products

Jun. 18, 2024

Shopper Marketing Trailblazer, Leah Key, Named Media and E-commerce Director at Brandon

Brandon is pleased to announce the recent hire of innovative retail marketing strategist Leah Key as its new media and e-commerce director

Jun. 17, 2024

Sensis & Chispa Launch "Pride Power" Dating App Stickers for Charity

Sensis, a leading multicultural marketing and public relations agency, has ideated an innovative partnership between partner Chispa

Jun. 17, 2024

Audible & Fold7 Invite Listeners to Explore Limitless Worlds through Audio

Amazon's Audible has announced the launch of its first-ever global brand marketing platform

Jun. 14, 2024

Creative-Led, Integrated Marketing Agency PETERMAYER is Unveiling its new Mission

New Orleans-based agency is showcasing its new purpose with an updated website, the launch of its always-on insights program

Jun. 12, 2024

Tito Ribeiro Explores AI's Impact on Influencer Marketing

Creative economy is fundamentally based on human relationships, and that will not change

Jun. 07, 2024

Jet Announce Platinum Celebrations

Leading fuel brand, JET, is celebrating its 70th anniversary in the UK with a series of platinum-themed marketing activities

Jun. 07, 2024

Boost Your Affiliate Marketing Game with These Tips

ffiliate marketing is a competitive field, with countless others vying for potential customers' attention, but fear not, as there are proven tactics and strategies that can help you stand out and thrive in this industry

Jun. 05, 2024

Integrated Marketing Agency Brandon Welcomes Austin Scott as New Creative Director

Scott, a proven leader with extensive experience in driving transformative growth through innovative marketing campaigns

May. 31, 2024

Aramark Taps Senior Marketing Agency Varsity to Guide Company's Reentry into the Senior Living Industry

New offering Aramark SeniorLIFE+ breathes new life into stagnant senior living dining services category

May. 23, 2024

How POS Enhances Digital Marketing Strategies

POS systems, traditionally used for processing transactions, have now become powerful tools that can significantly enhance digital marketing strategies

May. 20, 2024

Gupta Media Bolsters User Acquisition Expertise with Appointment of Ana Penicaud

Gupta Media, a leading digital marketing agency specializing in performance media, announced the appointment of Ana Penicaud as their new Account Director

May. 16, 2024

We Are Social Hires Thibault la Droitte as Director of Influence

Global socially-led creative agency We Are Social has hired one of the industry’s leading figures in influencer marketing, Thibault la Droitte, as director of influence in the UK

May. 16, 2024

Essential Tips for Successful Digital Marketing

As businesses move online, a strong digital marketing strategy is crucial for reaching and engaging potential customers

May. 07, 2024

Lance Koenig Joins Rival as Partner / Chief Strategy Officer

Agency veteran Lance Koenig joins London and Boston-based marketing consultancy Rival as Managing Partner / Chief Strategy Officer

May. 07, 2024

Zep Partners with Pavone on Shopper Marketing Campaign

First campaign blends commerce media and retail media to reach shoppers in 1,600 east coast stores

May. 01, 2024

Maximize ROI with Data-Driven Marketing Strategies

In an era where data is the new gold, marketing strategies have undergone a profound transformation

Apr. 29, 2024

Marketing Needs new Superheroes: CMO Barometer 2024 Results

Around 800 CMOs from 11 countries, surveyed by Serviceplan Group and the University of St. Gallen

Apr. 19, 2024

The Many Plans for Summer Campaign for Outshine®

The Many has won an assignment to create the Summer 2024 marketing campaign for Outshine, Nestlé's brand of fruit-based frozen snacks

Apr. 11, 2024

London-Based Marketing Consultancy Rival Acquires HeyLet'sGo

The move reunites HeyLet’sGo Founder/CCO Tim Cawley and Rival Co-Founder Eric Fulwiler

Apr. 10, 2024

Cannes Lions Launches LIONS Creators

New experience will accelerate the growth of the creator economy within the creative marketing mix

Apr. 08, 2024

10Pearls Launches 10Pearls Studio, Fully Integrated Digital Marketing Capabilities

The Studio brings together existing digital capabilities and past digital marketing acquisitions, such as Likeable

Apr. 01, 2024

Why a Good Website Is Vital for Business Marketing?

One of the main reasons a good website is vital for business marketing is because it can give your business more credibility in the eyes of consumers

Apr. 01, 2024

Fortnight Collective Hires Sam Emrich, Drake Paul, Jeff Roy, and Rachel Arther

Executives bring years of strategy, marketing, production, and creative experience to the agency

Mar. 19, 2024

Senior Services Marketing Agency Varsity Adds Emily Gordon as Director of Client Services

Gordon's arrival sets stage for continued growth overall in 2024

Mar. 14, 2024

HAVAS Acquires Award-Winning Social First Marketing Agency Wilderness

Wilderness joins Havas Play, boosting global social capabilities for client audience connection

Feb. 27, 2024

Hartz Elevates Tina Le Lay to President & Chief Operating Officer and Dai Kageyama to Vice President of Marketing

Key promotions usher new chapter in market leadership and innovation with refocus on brand communication and social media

Feb. 26, 2024

StrawberryFrog Names Nick Sonderup Executive Creative Director

Award-winning creative powerhouse joins the 25-year old strategic consulting and creative marketing firm to add his visionary talent

Feb. 23, 2024

Social Media Success: A Comprehensive Guide to Marketing Your Landscaping Business

Let's dive into social media and how to use it successfully for your landscaping business

Feb. 22, 2024

How Plumbers Can Reach More Clients: A Comprehensive Guide

The digital age has transformed the way people seek services, making it imperative for plumbers to adapt their marketing strategies

Feb. 21, 2024

Synchrony and The Many Celebrate CareCredit's "I Can" Campaign Winning Gold at the Healthcare Digital Marketing Awards

Revamped Digital Strategy Unveils Fresh Narratives and Enhanced Offerings for Proactive Wellness

Feb. 21, 2024

Intermark Reveals 2024 Marketing Study that Links Behavioral Science Principles to Consumer Purchase Behavior

Social research study takes virtual "field trip" inside the minds of consumers

Feb. 19, 2024

The Power of Music: How to Use it in Your Marketing Campaigns

In the dynamic realm of marketing, capturing the attention of consumers and fostering emotional connections are essential for success

Feb. 16, 2024

Senior Services Marketing Agency Varsity Names President

New leadership is part of agency's plan for continued growth in 2024 and beyond

Feb. 14, 2024

Sensis Celebrates 25 Years of Innovative Marketing Firsts

The Leading Cross-cultural Agency in The U.S. Brings Brands and Cultures Together Through Creative, Groundbreaking Campaigns

Feb. 12, 2024

International Recruitment for Your Marketing Team: What Are the Benefits?

Recruiting the right individuals for your marketing team is crucial to the success of any business.

Feb. 12, 2024

Havas Announces Acquisition of UK-Based Global B2B Marketing Agency Ledger Bennett

Ledger Bennett, which works with GE Digital and LinkedIn, eyes global scale that Havas can afford through the acquisition

Feb. 06, 2024

Cultural Theorist Dr. Anastasia Karklina Gabriel's New Book on Building an Inclusive Marketing Strategy

A new paradigm for embedding inclusivity into every aspect of marketing and brand-building

Feb. 05, 2024

How to Create Memorable Marketing Moments: A Guide

In this guide, we'll discuss how to create memorable marketing moments that will leave a lasting impression on your audience

Jan. 26, 2024

Intermark Group Adds Samantha Paulo as Chief Growth Officer

The nation’s largest psychology-driven marketing firm, Intermark Group, has hired Samantha Paulo as chief growth officer

Jan. 25, 2024

A&W Retains Cornett as AOR After Decade of Memorable Marketing and Revenue Rebound

After a 10-year partnership, America’s first franchised QSR chain, A&W Restaurants and its advertising agency of record, Cornett, are renewing their vows

Jan. 20, 2024

You Can Improve Your Marketing Strategy With SafeOpt - Here's How

Marketing strategies serve as the compass guiding the direction of a company's brand and promotional efforts

Jan. 19, 2024

Link Building in 2024: Mastering SEO's Next Chapter

As we step into 2024, SEO is evolving at an unexpected pace, and link building remains one of the most effective digital marketing strategies on a global level

Jan. 18, 2024

Maximizing Your Online Reach: The Benefits of Digital Marketing

Traditional marketing methods are no longer sufficient on their own, and businesses must adapt to the evolving landscape

Jan. 15, 2024

Top Ways Contractors Can Improve Their Marketing Game in Today's Era

Here are the top ways contractors can elevate their marketing game in the current era, helping you reach a wider audience and secure valuable projects

Jan. 13, 2024

Yassin Aberra: Digital Marketing Tips for Your Website

Your website is often the first point of contact for potential customers, so it is crucial that it is well-designed, user-friendly, and effectively marketed.

Jan. 10, 2024

KODE Welcomes Sophia Melvin as Head of Marketing and PR

A decade-long friendship culminates in a dynamic partnership for the acclaimed production studio

Dec. 28, 2023

The Ultimate Business Marketing Playbook

Step into the realm where innovation dances with strategy, and the dynamics of commerce unfold in The Ultimate Business Marketing Playbook

Dec. 13, 2023

Havas Announces Acquisition of Hamburg-based Performance Marketing Agency EPROFESSIONAL

EPROFESSIONAL will retain its independent branding and join the organization under Havas Media Network

Dec. 12, 2023

St. John and Store By Store Debut Restaurant Marketing Podcast "Smart Takes"

Store By Store, a partner company to St. John, uses guest transactions, proximity data and marketing insights

Dec. 06, 2023

Sensis Unveils Transportation Marketing Practice SensisConnect, Building on Sharp & Company Acquisition

SensisConnect uses research to create cross-cultural transportation-focused campaigns

Dec. 06, 2023

Optimize, Crop, and Resize: Image Editing Simplified

Visuals play an important role in modern communication, from attractive web pages and posts on social media to effective marketing strategies for email

Dec. 01, 2023

9 Reasons Why Your Business Needs White Label Geofencing

Staying ahead of the curve is essential for any business striving to make its mark, One innovative strategy that has creative waves in the marketing landscape is geofencing

Nov. 28, 2023

Gerety Awards Announces the 2024 Grand Jury

Respected and admired leaders of the advertising and marketing world join the Grand Jury for the 6th edition of the award

Nov. 27, 2023

Intermark Group's Alabama Tourism Department Campaign is for the Birders

The nation's largest psychology-driven marketing firm, Intermark Group, has created an integrated marketing campaign for client Alabama Tourism Department

Nov. 22, 2023

KFC UK & Ireland Promotes Kate Wall to Marketing Director

Wall has been with the business for almost five years kick starting her KFC UK&I journey as Head of Advertising & Retail in 2019

Nov. 21, 2023

Ogilvy Reveals Six Key Influencer Marketing Trends that Will Define 2024 in New Report

A year of sport and hyper-personalized AI will mark shift in relationships with Influencers

Nov. 20, 2023

UNFOLD Inks Exclusive Partnership with Web3 Platform IQ Protocol

Digital marketing firm bets big on the future of fan engagement

Nov. 16, 2023

Pereira O'Dell and Plan.Net Americas Launch AI Tool: "The Insights Machine"

Pereira O'Dell's brand strategy teams would pour over data to carefully develop fictional marketing personas

Nov. 08, 2023

Lucy Freedman joins House 337 as its first Head of New Business & Marketing

House 337 has hired its first Head of New Business & Marketing since the agency launched in September 2022

Nov. 08, 2023

12 Essential Digital Tools for Marketers

Learn about the top 12 marketing tools for digital campaigns. Explore everything from social media management to creating captivating content for your campaigns

Nov. 07, 2023

Cramer-Krasselt and Sarofsky Team-Up for Landmark Credit Union's Clever "Banking Made Easy" Campaign Spots

Landmark Credit Union recently launched an integrated marketing campaign activating its refreshed brand identity

Nov. 03, 2023

Why Are Businesses Scared of Video Marketing?

Video marketing is one of the most effective forms of marketing, with the potential to engage customers and promote sales

Nov. 02, 2023

Worldcom OOH Present at the Viii Dooh Forum in Madrid: "Innovation in OOH and its Positive Impact on Marketing Results"

The eighth edition of the VIII Digital Out Of Home Forum has just concluded

Nov. 02, 2023

Agency Quench Wins Digital Campaign Project for B&G Foods' Victoria Pasta Sauces

Full-service food and beverage marketing agency quench is handling the creation of a digital campaign for B&G Foods' Victoria pasta sauces

Oct. 27, 2023

Senior Marketing Agency Varsity is Recognized for its Explosive Growth

Central Penn Business Journal and advertising industry trade Adweek both add the Pavone Group agency to their fastest growing lists

Oct. 23, 2023

Asia's Largest Advertising and Digital Marketing Festival will be Held, Responding to the Era of the Next Digital Transformation

AdAsia 2023 Seoul, Asia's largest advertising festival, to start on 25th

Oct. 21, 2023

Ways and Tools to Plan, Measure, and Launch Your Email Campaigns

Email marketing is adaptable and can be used to build brands, nurture leads, and engage customers

Oct. 17, 2023

The Polish Association of the Deaf and Group One Launch UNMUTE Agency

UNMUTE is the first-of-its-kind initiative in the marketing communications industry, bringing together business and a non-governmental organization

Oct. 10, 2023

Report From We Are Social Explores Trends Affecting the Future of Influencer Marketing

We Are Social has released "Future of Influence" a report which examines how influencer marketing is set to evolve over the next few years

Oct. 05, 2023

Sun-Maid Teams with ABCmouse.com and Little Free Library to Feed Hungry Mouths and Minds

Food-and-beverage marketing agency quench has designed an activation for client Sun-Maid Growers of California

Sep. 28, 2023

Hotel Indigo Debuts Largest Marketing Campaign In Brand History

Hotel Indigo’s The World’s Neighborhood Hotel celebrates the people, places and experiences that make the neighborhood one-of-a-kind

Sep. 26, 2023

Influencer Marketing Hits Global Tipping Point with 75% of B2B Marketers Now Investing

New research from Ogilvy shows that B2B Influence is one of the fastest growing marketing priorities

Sep. 07, 2023

Intermark, Redstone Federal Credit Union Incentivize new Checking Account Holders by Offering Magic Dollars

The nation’s largest psychology-driven marketing and advertising firm Intermark Group has created "Magic Deposits"

Aug. 18, 2023

Figure Queen Yuna Kim Appointed Ambassador for "AdAsia 2023 Seoul"

Former national figure skating representative, Yuna Kim has been selected as the sports marketing ambassador for AdAsia 2023 Seoul

Aug. 15, 2023

KFC UK & Ireland appoints former Taco Bell Marketing Director, Monica Pool, as Chief Marketing Officer

Monica will be taking over from Jenny Packwood

Aug. 10, 2023

Xsolla Partners With Appsflyer to Streamline Cross-Platform Data-Driven Insights for Game Developers

Xsolla, a global video game commerce company, announces a partnership with AppsFlyer, a leading B2B SaaS/marketing technology company

Jul. 25, 2023

Nishma Patel Robb Takes Over as 101st President of WACL

Senior Director Brand & Reputation Marketing at Google, has taken over as President of WACL

Jul. 20, 2023

Marketing 101: A Comprehensive Introduction to the World of Marketing

A strong brand identity is essential for businesses to stand out in a crowded marketplace

Jul. 10, 2023

Avon International Selects SalesTube as Consultants for Global Project in Marketing Data Analytics

One of the key elements of Avon’s digital transformation is a change in approach to analyzing the effectiveness of marketing activities

Jul. 10, 2023

Gerety Awards Presents: Gerety Talks with Young Lotus Winners

Gerety Talks with Kishwar Kaniz Tanzim and Saffanat Husain, of Asiatic Marketing who were the winners of the 2023 AdFest Young Lotus Award. Tuesday, July 11th.

Jul. 05, 2023

Havas Acquires Mumbai Based Digital Marketing Agency Pivotroots

PivotRoots will be integrated into Havas Media India as part of the network’s strategy to strengthen its digital, performance and integrated solutions

Jun. 14, 2023

Glen Taylor Launches Marketing Collective AlongSide Re-Imagining Future of Production

Design animation studio Bonfire is the first in a series of acquisitions that will make up the future-facing collective of cutting edge businesses

Jun. 06, 2023

Is a Growth Hacker Different From a Digital Marketer?

Two terms that often come up in discussions about digital marketing are "growth hacker" and "digital marketer."

May. 05, 2023

The Many Appoints Victor M. Parker II as Director of Communications and Marketing

Parker to Spearhead Communications and Marketing for The Many and Its Newest Venture, The Many Studios

May. 03, 2023

Digital Product Agency Mondo Robot Names Hunter Ansley Head of Growth

Ansley will lead Mondo Robot's growth efforts across all verticals while spearheading marketing, new business, and go-to-market initiatives

Apr. 28, 2023

Marketing Agency Known Launches "Known Originals"

New slate includes projects with Amazon Prime Video, Roc Nation, Universal Music Group, and Three-Picture Deal with TIME Studios

Apr. 27, 2023

Attest Campaign Vies to Make Guesswork Illegal for Marketers

Consumer research platform Attest has unveiled a campaign to urge brands to remove guesswork from their marketing playbook "for good"

Apr. 25, 2023

Pivot CMO, Modern Formula Merger Brings Creative Firepower to Performance Marketing

Pivot CMO, an elite-performance marketing solutions company, is merging with new-media agency

Apr. 04, 2023

Humanaut Creates Mom-Tastic Marketing Campaign for Bobo's Baked Goods

Advertising agency and brand production studio Humanaut has created its first national campaign for Bobo’s

Mar. 31, 2023

Actor John Michael Higgins Brings Levity to the Wedding in Intermark Group and Physicians Mutual Ad

Full-service marketing and advertising agency Intermark Grouphave created "Wedding Joy"

Mar. 29, 2023

Haberman Creates Humorous, Youth-Driven Vaping Prevention and Cessation Campaign

Haberman, a full-service marketing agency has created a new campaign for the Minnesota Department of Health

Mar. 28, 2023

Compadre Levels Up With Director of Client Partnerships Ryan D'Arcy

Creative marketing agency Compadre welcomes Ryan D'Arcy as Director of Client Partnerships

Mar. 20, 2023

19th & Park Brings Next-Wave Production, Underrepresented Talent to Forefront with 1Park9

Creative marketing agency 19th & Park is ushering in a new era with the launch of 1Park9

Mar. 20, 2023

AdAsia 2023 Seoul Unveils Innovative Programs and Practical Insights for Novel Ad Marketing

Four days of online and offline events at COEX, Seoul from October 24th to 27th

Mar. 17, 2023

Happiness Saigon Represents Vietnam in The Drum World Creative Rankings 2023

The Drum a leading global publisher for the marketing and media industry has released their World Creative Rankings

Mar. 13, 2023

GM Marketing Campaign "Make History" Honors SWAC and HBCUs Legacy

General Motors unveils a new marketing campaign created by the award-winning creative agency Majority

Feb. 24, 2023

Innovative Marketing Approaches for Education in the Digital Age

Technology has advanced terribly in the last few years and it provides us with some really valuable tools

Feb. 23, 2023

KFC UK & Ireland Appoints Interim Chief Marketing Officer

KFC UK & Ireland has announced Chief Corporate Affairs and Sustainability Officer Jenny Packwood will be Interim CMO

Feb. 21, 2023

Gerety Awards Presents: Gerety Talks with Jill Hotchkiss

Gerety Talks with Jill Hotchkiss, Vice President, Creative Marketing, Disney Branded Television. Tuesday, February 28th

Feb. 16, 2023

Pride in London Appoint Tim Noblett as Marketing Lead

Noblett, who is also Head of Data & Insight for the integrated creative agency TMW Unlimited will be responsible for managing the marketing activity for Pride in London

Feb. 14, 2023

Smarty Launches "Less Malarkey, More Smarty" Campaign

SMARTY, the SIM-only mobile network owned by Hutchison 3G, launches this week a newfully-integrated marketing campaign developed by MSQ

Feb. 06, 2023

The Refinery Launches Full-Service Audiovisual Finishing Studio TURN 9

Entertainment marketing stalwart establishes new subsidiary for the modern demands of AV finishing

Feb. 06, 2023

Varsity Promotes Rob Smith to Executive Creative Director

Promotion reflects Smith’s ongoing leadership at the mature marketing agency and his role in Varsity’s recent growth

Jan. 25, 2023

Five by Five Bolsters Senior Leadership Team

Stephanie O’Neil joins as Client Services Director and Hannah Weston as Group Finance Director, George Roberts as Marketing and New Business Director

Jan. 25, 2023

Top UK and Canadian Creative Studios FutureDeluxe and Tendril Join Forces to Build "Forever"

Two of the marketing industry’s most respected creative content studios launch a new powerhouse

Jan. 19, 2023

Cornett's Momentum Continues by Hiring Jamon Deaver as Director of Marketing

Deaver has more than 15 years of marketing experience and brings the agency a range of leadership

Jan. 12, 2023

Marketing Firm One Twelve Agency Has Recently Released their 2023 Trend Report

Millionaire trailblazers: How more people are becoming rich at a younger age and what that means for brands

Dec. 01, 2022

European-Wide CMO Barometer Research Shows Sustainability is the Most Important 2023 Marketing Trend

UK CMOs present different priorities to European neighbours

Nov. 29, 2022

JobsOhio Recruits Madwell to Sell Ohio to Air Force Families in Documentary Series

Full-service creative and marketing agency Madwell has created "Landing Home" for client JobsOhio

Nov. 11, 2022

TMW Unlimited Appointed by Prince’s Trust Following Competitive Pitch

TMW Unlimited has been hired to support strategic consultancy across digital marketing activities

Oct. 27, 2022

Common Good Creates Campaign to Introduce Everyday Athletes to POSSIBLE Products

Common Good has created the first national marketing campaign for organic nutrition line

Oct. 26, 2022

Compadre Expands Creative Team With Jonathan Guillen And Nikki Black

Creative marketing agency Compadre is making bold expansions to its creative department

Oct. 18, 2022

The Student Hotel Rebrands as The Social Hub With a New Marketing Campaign by HALAL Studios

New EMEA-wide creative campaign inspires people to take a new adventure

Oct. 18, 2022

Lisa Corry-Godby Rejoins Pavone Marketing Group as Senior Integrated Communications Director

Corry-Godby is an award-winning, results-driven integrated marketing

Oct. 05, 2022

Standard Black Creates "Craft as Ritual" Marketing Campaign for Sustainable Luxury Jeweler John Hardy

John Hardy makes premium jewelry with 100% reclaimed silver and gold

Oct. 05, 2022

Freedom Grams Wins Grand CLIO for Good at Clio Cannabis Awards 2022

Clio Cannabis is the global awards competition which recognises excellence in marketing and advertising for the cannabis industry

Sep. 08, 2022

Carling Raises a Glass to the Power of Friendship in new Campaign from Havas London

Carling, the UK’s #1 lager, has unveiled its first major marketing campaign since 2019

Aug. 24, 2022

Hype Promotes Logan Stoodley to "Double Agent"

Logan Stoodley will encompass a hybrid role in PR/Marketing at Hype and his work as a Creative Producer with Hype Creative

Aug. 23, 2022

Starlight Creative Makes Push Into North America

Ukraine-Based Studio Expands Creative Marketing, Design & Digital Content Services to the US and Canada

Aug. 16, 2022

Ad of the Day | Hyundai Spotlights "Dad's Precious Cargo" in New Marketing Campaign

New Creative Showcases the Special Bond and Deep Connection within the African American Father-Daughter Dynamic

Aug. 16, 2022

DEFINITION 6 Gains New Expertise With Addition of SVP, Group Account Director Laura Schneider

Schneider is a senior marketing and brand executive with more than 20 years of experience

Aug. 09, 2022

Pavone Marketing Group Hires Dual Threat Wick Vipond as Senior Account Strategist and General Manager

Vipond will pursue new business opportunities

Jul. 25, 2022

The One Club Adds to Diversity Offering With Addition of Allies in Recruiting

AIR is a collective of advertising, marketing, and tech recruiters

Jul. 22, 2022

Fortnight Collective Adds Becca Schepps as Creative Director

The brand marketing accelerator strengthens its creative roster as Schepps steps into integral role

Jul. 19, 2022

Pilgrims Choice Dials Up Superior Taste Credentials in New "Taste Matters" Campaign

Pilgrims Choice, the UK’s No2 Cheddar brand, has unveiled a major new multi-channel marketing campaign

Jul. 14, 2022

Alloy Digital Adds Ushma Patel as Group Account Director

Patel has more than 20 years of marketing experience working in a variety of industries

Jun. 27, 2022

The Open University Looks To The Future In Bold New Brand Platform From Havas

"The Future is Open", the new brand platform from the UK's largest university has been revealed across all marketing channels

Jun. 16, 2022

Union's Campaign For NRG Home Highlights Choice, Ease, Perks Of Its Electricity & Gas Service

Union has launched an integrated marketing campaign for NRG Home

Jun. 07, 2022

Pebbles Cereal Teams With Nike And LeBron James On Products

east|west marketing group teamed with Post to create artwork for Magic Fruity PEBBLES Sneakers and Cereal

Jun. 02, 2022

Breast Cancer Now Launches "Ma'ammogram" Marketing Campaign To Highlight Importance Of Breast Screening

The royal-themed campaign, created by creative agency BMB

May. 18, 2022

Digital Agency UNFOLD Adds Jason Berk to Lead Social Division

Berk brings his 20-plus years of lifestyle, entertainment, and traditional brand marketing to agency

Apr. 27, 2022

Best Brands Awards Germany Announces 2022 Winners

Best Brands is the only marketing award based on extensive representative studies by GfK

Apr. 25, 2022

Gerety Awards Presents Gerety Talks: With Khensani Nobanda

Khensani Nobanda is the Group Executive for Marketing and Corporate Affairs at Nedbank

Apr. 14, 2022

Pavone Welcomes Peter Harris as Executive Creative Director

Harris will work from the agency’s Atlanta office and is the third ECD hire in the past month for rapidly growing Pavone Marketing Group

Apr. 04, 2022

L&C New York Hires Kelly Stevens As Its First Managing Director

In the newly-created role, she will be responsible for guiding marketing and management of the agency

Mar. 28, 2022

OWN IT Launches to Increase the Number of Female-Owned Marketing Agencies

Only 40% of all businesses today are owned by women...

Mar. 16, 2022

NuContext Produces This Year's Oscar Promo Campaign For ABC Entertainment Marketing

Featuring Hosts: Amy Schumer, Regina Hall & Wanda Sykes

Mar. 11, 2022

Performance Marketing Company Pivot CMO Joins The Conspiracy Theory Agency Network

Pivot CMO is the elite performance marketing agency

Mar. 11, 2022

Intermark Group Wins Multistage Research, Design, Marketing Assignment For Red Nucleus

The assignment includes multiple stages

Mar. 01, 2022

Frylight Launches New Digital Marketing Campaign For Pancake Day With Grey London

Frylight, the original one-calorie spray oil and UK number one oil brand from Saputo Dairy UK

Feb. 28, 2022

Hooked On Phonics Stages Faux Intervention To Push Reading

Independent creative agency Little BIG Engine has created a marketing campaign for Hooked on Phonics

Feb. 23, 2022

Marketing Hall Of Fame Inducts Four To Global CMOs For 2022

2022 Marketing Hall of Fame Induction Ceremony on May 3, 2022 in New York City

Feb. 04, 2022

Ad of the Day | Pringles Launches New Mind Popping Campaign

New marketing campaign, "Mind Popping", in first global brand relaunch in over 25 years developed by Grey

Feb. 02, 2022

Audience Collective Launches US Offering

Digital Insight Group Will Build Expertise Across the Country, Acquiring Specialist Agencies in All Aspects Of Branding, Research, Digital, and Marketing

Jan. 28, 2022

World Famous Creates Campaign Sponsoring Small PNW Moments For Taco Time

Creative agency World Famous has created a new marketing campaign for Taco Time Northwest

Jan. 27, 2022

Ad of the Day | Seabourn Cruise Line Launches Global Marketing Campaign Created By Grace Creative

Grace Creative won the AOR account in July

Jan. 25, 2022

Bowery Farming And Colossus Launch "Feel Good Greens" Campaign

A marketing campaign is inspiring everyone to eat and feel their best

Dec. 20, 2021

Creative Marketing And Advertising Agency Outerkind Expands By Hiring Top Talent Team

Marketing industry veteran Jason Wozny joins the Denver agency as partner

Nov. 23, 2021

New Network Conspiracy Theory Created With Engine's Zihla Salinas

CMOs seek marketing specialists who are powerful together

Nov. 15, 2021

Glenfiddich Ramps Up Major UK Marketing Drive with Mass Media Campaign and 4D Activation

Delivered by creative agency Space

Nov. 08, 2021

The Coca-Cola Company Names WPP as Global Marketing Network Partner

Also Appoints Complementary Media Partner

Oct. 21, 2021

A&W Rebounds From "Worst Marketing Fail" With Burger for Math-Challenged Americans

Get out your calculators... The A&W 3/9 lb. Burger

Oct. 15, 2021

Ad of the Day | Humanaut and Not Your Mother's Reenact Women's Hair Dreams and Nightmares

New National Marketing Campaign

Oct. 11, 2021

Atlanta-Based Restaurant Marketing Agency Vigor Is Now Part of PMG

Acquisition expands Pavone’s restaurant marketing offering

Sep. 09, 2021

Fiora Launches Street-Art Inspired £100k Campaign for Wessex Garages

Creative marketing agency with inaugural EV campaign

Sep. 07, 2021

The Considered Agency Launches in the US, Breaking the Rules to Change Healthcare Marketing

In a Rapidly Evolving World

Jun. 28, 2021

ESPN, BSSP and 1stAveMachine Continue "One App, One Tap" Marketing Campaign

Featuring Puerto Rican Urban Pop Duo Domino Saints

Jun. 25, 2021

Visit London Launches London's Biggest Domestic Tourism Campaign "Let's Do London"

£7m national marketing campaign

Jun. 17, 2021

Zadara Sends Cameos to 100 Prospective MSPs Through Battery's Innovative Client-Direct Marketing Campaign

innovative B2B campaign

Apr. 26, 2021

Marketing Trends During the Pandemic

With the COVID-19 pandemic affecting economies worldwide and halting all processes, companies had to come up with different ways

Apr. 09, 2021

One Door Retires the Paper Planogram With An Integrated Marketing Campaign

The campaign that will appear on YouTube, OTT and social media

Mar. 22, 2021

New Marketing Campaign from St. Luke's Raises Awareness of Free Scam Alert Service from Which?

Stay up to date on the latest scams

Mar. 11, 2021

Bauer Media Group and Serviceplan Launch Joint Content and Publishing Agency Bauerserviceplan

A joint venture for content marketing and corporate publishing

Mar. 03, 2021

DCX Launches The Cauliflower Hash Brown Diet Campaign to Troll Fad Diet Performance Marketing

The Cauliflower Hash Brown Diet (CHBD) is a marketing hook

Dec. 18, 2020

How the Gaming Industry is Changing the Landscape of Marketing and Advertisements

There are 2.5 billion gamers around the world, from the 2019 stats

Nov. 20, 2020

LRXD’s New Campaign Presents Friday as a Novelty: Insurance With Benefits People Ask For

Agency LRXD has created a new multimedia marketing campaign designed to present Friday Health Plans as a better insurance option than typical health plans.

Nov. 10, 2020

FCB Inferno Announces New Head of Influencer Marketing

FCB Inferno is pleased to announce that Zoe Crook has been appointed to spearhead the agency’s influencer marketing strategy.

Nov. 05, 2020

OnePlus Engages FCB Inferno as Marketing Agency of Record

FCB Inferno today announced its appointment as the lead creative agency of OnePlus, the global premium smartphone brand. The agency, alongside European FCB offices, including FCB Amsterdam, won the account after a competitive pitch ran entirely over Zoom.

Feb. 27, 2020

Global Best of the Best Effie Awards Champion World's Most Effective Marketing Efforts

Entry deadline is 31 March 2020 and the winners will be announced in September 2020

Jan. 17, 2020

Lewis Hamilton races drones in Vodafone 5G campaign

Along with the social media activation, Vodafone will also be using the #5Gamechanger film assets across its website, email marketing campaigns, and PR activity

Dec. 17, 2019

Logan Partners with Footlocker and Nike to Launch Animated #DiscoverYourAir Campaign

Animated viral marketing campaign has quickly earned more than a million views on Instagram

Nov. 04, 2019

AXE Partners With League of Legends Esports and Asks Fans "What's Your Move?"

#1 Men’s Fragrance Brand, AXE, launches an integrated global marketing campaign at League of Legends 2019 World Championship

Aug. 01, 2019

Five Sports Marketing Strategies To Take Note

A look at five different ways the sports world can work for your business.

Jul. 08, 2019

This 10k USD hat comes with a complimentary 10k USD marketing campaign

The world’s first 10 000 USD hat and beanie

Jun. 17, 2019

William Hill selects 72andSunny Amsterdam for European advertising

The pitch was run in-house by William Hill’s marketing and procurement teams

Jun. 12, 2019

The Wonderful Company and its Iconic Brands Take the Spotlight at the One Times Square Digital Billboards

Company has invested $1 billion in marketing over the last decade

Mar. 12, 2019

Aldi Hires Pro Gamers in Mission to Bring Back Family Dinner Time

Aldi will use clever marketing to reach parents directly, first through a promotional film

Jan. 11, 2019

Lester Wunderman Passes Away at 98

"Father of Direct Marketing" Created a Trillion-Dollar Industry

Oct. 08, 2018

POM Wonderful Scares Away The Worry Monsters In All New Multimillion-Dollar National Marketing Campaign

The Antioxidant Superpower Urges Consumers to Worry Less and Get Crazy Healthy with Five New Commercials

Mar. 26, 2018

PMK•BNC appoints Naomi Ticehurst as Head of Influencer Marketing

Ticehurst will be responsible for the strategic influencer framework for the agency’s UK, European and global clients

Dec. 13, 2017

Unlimited Group’s social experiment, #giftofahello, shows the importance of craft in offline direct marketing to trigger an online response

Christmas goodwill goes digital

Oct. 17, 2017

WPP and Sitecore launch global partnership

World-class digital solutions at scale will reduce marketing complexity and produce greater return on investment

Mar. 23, 2017

Ad of the Day | Start Something New With Kingfisher

Kingfisher plc has launched its first international, multi-platform marketing campaign

Mar. 20, 2017

Ryan Wain appointed to spearhead marketing at the Unlimited Group

The Unlimited Group has hired Ryan Wain as its first Chief Marketing Officer

Mar. 07, 2017

Sid Lee Paris Rolls Out Playful New Campaign for Klepierre

“Let’s Play” reflects the company’s ambition to re-focus their marketing strategy on the idea of “retailment”.

Feb. 27, 2017

Video marketing agency StoryMe launches London office

StoryMe is expanding internationally with the launch of a new commercial office in London.

Dec. 12, 2016

LIDA bolsters operations, consumer insight and marketing technology capabilities with raft of key hires

LIDA is enjoying a raft of new hires...

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VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year

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