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Cameron’s Coffee: Never Bitter

8.5

Media Type:

Brand

Agency

Country:

USA

Industry:

Non-Alcoholic Drinks

Haberman, a full-service marketing communications agency with a 25-plus-year history of modern storytelling for media and marketing, has a message for specialty coffee drinkers: put pretentious coffee culture on the shelf and grab a bag of Cameron’s smooth, never bitter coffee. In collaboration with Cameron’s Coffee, one of the fastest-growing specialty coffee brands in the Midwest, Haberman has created a new multi-faceted marketing campaign designed to capture the essence of the brand: authentic, simple, quality and optimistic. It’s great-tasting coffee without fussiness or fanciness.