Frylight: Get Food Going

8.2

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Frylight, the original one-calorie spray oil and UK number one oil brand from Saputo Dairy UK, announces a brand-new digital marketing campaign created by Grey London, to build brand awareness and encourage the trial of spray oils amongst its target "healthy hackers" audience.

Credits

Advertising Agency:

Grey, London, UK

President & CCO:

Laura Jordan Bambach

Creative Directors:

Terry O’Neill, Angela Harding

Creative Team:

Lucy Donagh, Charlotte Alford

Chief Strategy Officer:

Raquel Chicourel

Planning Director:

Thomas Bunnell

Chief Client Officer:

Jeremy Pyne

Global Business Director:

Bridget Yeates

Account Directors:

Kassra Kay, Jack Barber

Account Executive:

Kerryl Blair

Senior Integrated Producer:

Michelle Kasper

Production Company:

Jelly London

Production Company Producers:

Tom Henneberry, Laura Thomas

Director / Animators / Illustrators:

George Coffey, Rachinta Platts

Media Agency:

Universal McCann London

Comms Manager:

Jayde Carmichael

Comms Planner:

Sam Woodruff

Client:

Saputo

Marketing Controller:

Emilie Grundy

Brand Manager:

Lea Zobernig

Date:

February, 2022