Terra Chips: Crazy Delicious Vegetables, Influencers

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Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Confectionery, Snacks

TERRA® Chips is relaunching in 2023 with new positioning, quality improvements, redesigned packaging and a marketing campaign by advertising agency Humanaut to reinvigorate the brand. Their campaign "Crazy Delicious Vegetables" introduces TERRA® Chips as the most delicious, craveable form of vegetables on the market. In fact, their exotic blend of vegetable chips, including taro, sweet potato, batata, and parsnip, is perhaps the easiest way to get people to love vegetables. Because let’s face it, normal marketing gimmicks like mascots and influencers just won’t cut it.

Credits

Advertising Agency:

Humanaut, Chattanooga, USA

Chief Creative Director:

David Littlejohn

VP Creative:

Dan Jacobs

Associate Creative Director:

Emily DeMario

Art Director:

Patrick Horn

Copywriters:

Emily DeMario, Steven Preisman, Prit Patel

Designer:

Travis Hitchcock

Senior Brand Producer:

Ben Gortmaker

Senior Project Producer:

Jes Shipley

Agency Producer:

Dani Harrison

Creative Coordinator:

Tarrisha Hicks

Production Company:

Humanaut

Executive Producer:

Tommy Wilson

Producer:

Rachel Bohanon

Directors:

Emily DeMario, Jeri Eduave

Director of Photography(Food):

Isaiah Jay

Director of Photography (Talent):

Jeri Eduave

Assistant Director:

Samuel Ibach

Associate Producer:

Anna Roncskevitz

Production Coordinator:

Carolita Claus

Art Director:

Paul Merchant

Post Production Supervisor:

Kyler Potter

Editor:

Jeri Eduave

Assistant Editor:

Jacob Dunn

Color:

Annie Huntington

Audio Mix:

Danny Cooper

Date:

January, 2023