McDonald's: MMMM, 5

7.8

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Puerto Rico

Industry:

Food

TBWA\ San Juan turned McDonald’s most iconic visual asset, the Golden Arches, to own and brand every product and ingredient -- using the Golden Arches to visualize menu items like fries, hotcakes and the McFlurry. The ‘MMMM’ campaign echoes the simplicity and iconic imagery that’s become a hallmark of the brand’s marketing efforts. This campaign was carried out in collaboration with the specialized design office TBWA \ DXD Design By Disruption. The visually compelling creative has launched on social and OOH, with TV, digital and social media running throughout Puerto Rico from this week throughout the remainder of the year.

Credits

Advertising Agency:

TBWA\San Juan, Puerto Rico

Design Agency:

TBWA \ DXD Design By Disruption

Executive Creative Director:

Clarissa Biaggi

Associate Creative Director:

Luis Romero Rubio

Senior Art Director:

Gerardo Figueroa

Chief Executive Officer:

Luzirene Mendoza

Account Director:

Yarelis Pérez

Head of Design / Executive Creative Director:

Chris Rowson

Senior Designer:

Robyn Makinson

Motion Designer:

Vivian Lee

Design Operations Manager:

Simone Metzger

Date:

February, 2020