McDonald's: The Party

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Food

Only a brand with close and affectionate relationship with fans can have a special nickname. Inspired by this bond, McDonald's took a deep dive into the meaning of its widespread nickname "Mequi" to find out what makes Brazilians so passionate about the brand. The campaign "That's why I call McDonald's Mequi", crafted by the agency GALERIA.ag, brings out four touching stories from real consumers, revealing the reason behind the catchy nickname.

Credits

Advertising Agency:

GALERIA.ag

CCO:

Rafael Urenha

Creation Executive Direction:

Carlos Schleder, Phil Daijó, Rodrigo Marangoni

Creation Direction:

Guzera, Rodrigo Porto, Mellina Fontoura, Paula Keller Perego

ACD:

Rodrigo Bonfim, Victor Capato

Creation:

Rodrigo Bonfim, Victor Capato, Elder Caldeira, Marcelo Vaz, André Kirkelis

Content:

Thaís Lapastini, Guillermo Calvin, Rebeca Avila, Polianna Sena

Date:

September, 2024