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Quit Partner: Keep Quitting

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Media Type:

Brand

Agency

Country:

USA

Industry:

Public Interest, NGO

Production company Durable Goods Director Christina Xing recently helmed a new spot for Quit Partner, an inclusive and free statewide resource to help Minnesotans quit smoking, chewing, and vaping commercial tobacco products. “Keep Quitting” emphasizes relatable moments and situations familiar to people trying to quit and strives to reach disproportionately affected communities. Conceived by marketing agency Haberman, the campaign will be promoted through a mix of video, social, digital display, out-of-home, and print executions.