OPPO: Inspiration Ahead

9.5

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

France

Industry:

Electronics, Technology

To activate its partnerships with Roland Garros and Wimbledon, OPPO, the leading global technology company, and creative agency Sid Lee, created a 360 global campaign. The brand wanted to celebrate its global tennis partnerships by highlighting the mutually inspirational player-fan relationship, a strategy echoing OPPO’s pursuit of technological advancements to meet and exceed its users’ needs, as well as OPPO’s new brand proposition: Inspiration Ahead.

Credits

Advertising Agency:

Sid Lee, Paris, France

CCO, Europe:

Sylvain Thirache

President:

Johan Delpuech

Creative Lead:

Sofia Lyu

Business Directors:

Eugenie Valletoux, Gareth Hall

Senior Project Manager:

Sam Bridgwater

Copywriter:

Jillian Young

Social Media:

Cassandre Geron

Producers:

Laetitia Neves, Aurelia Blatry

Project Lead:

Zhang Gaoxiang, Zhi Shuang Shuang

Creative Lead:

Mats Hakansson, Yuyeon Cho-De Jong

PR:

Yan Su

Digital:

Zhang Qinglang, Chen Xinyi

Date:

July, 2022