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Intermark Group: Ad Psych Field Trip, Priming

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Media Type:

Experiential

Agency

Country:

USA

Industry:

Agency Self-Promo

Intermark Group, the nation’s largest psychology-driven marketing agency, has released a new experiential study based on a composite of academic journals and research by Kurtin Lewin, Ivan Pavlov, and more. Through real-world empirical social experiments, the study titled "Ad Psych Field Trips" explores the link between foundational behavioral science principles and today’s consumer-buying decisions.