John Hardy: Craft as Ritual

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Personal Accessories

Artisan handcrafted jewelry brand John Hardy has turned to full-service creative agency Standard Black to launch “Craft as Ritual,” a brand-focused multimedia marketing campaign that brings the company’s Balinese traditions and values to life to appeal to its audience of luxury consumers—as well as new, younger shoppers interested in handmade items and sustainability.

Credits

Advertising Agency:

Standard Black

Date:

October, 2022