Carling: We’re Made by Our Mates

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Alcoholic Drinks

Carling, the UK’s #1 lager, has unveiled its first major marketing campaign since 2019: an evolution of brand platform ‘Made Local’ which shifts its focus from the power of community to the power of friendship. ‘We’re made by our mates’, from Molson Coors’ lead UK creative agency Havas London, playfully celebrates those little moments that make great friendships – and the fundamental importance those friendships hold for all of us.

Credits

Advertising Agency:

Havas London, UK

Chief Creative Officer:

Vicki Maguire

Creative Director:

Lex Down, Jamie Starbuck, Dan Cole

Managing Partner:

Hollie Loxley

Business Director:

Tash Thomas

Account Director:

Lottie Boniface

Account Manager:

Grace Wishart

Film Producer:

Adam Henderson

Assistant Producer:

Sian O’Halloran

Strategy Director:

Steve Pirrie

Planner:

Oliver Stogdale, Adam Hinson

Media agency:

Zenith

Production company:

Stink

Executive Producer:

Jeremy Smith

Producer:

Molly Pope

Director:

Tom Green

DoP:

David Foulkes

Editor:

James Forbes-Robertson

Post Production:

Black Kite Studios

Soundtrack Composer:

Mr Pape

Audio post-production:

Grand Central Recording Studios

Brand Director:

Lee Willett

Marketing Controller:

Joanna Andrews

Senior Brand Manager:

Helen Wallace

Date:

September, 2022