Madri Excepcional: Door Roja

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Spain

Industry:

Alcoholic Drinks

Madri Excepcional, the European-style lager taking the UK by storm, has today unveiled its first-ever ad campaign, "Door Roja" Devised by Molson Coors' lead UK creative agency Havas London, the £3.5m campaign aims to build on the brand’s early on-trade momentum, establish it in the off-trade in the UK, and celebrate "El alma de Madrid" – or "The Soul of Madrid".

Credits

Advertising Agency:

Havas London, UK

CCO:

Vicki Maguire

Creative Director:

Greg Ormrod, Thomas Worthington, Jamie Starbuck

Copywriter:

Greg Ormrod

Art Director:

Thomas Worthington

Managing Partner:

Hollie Loxley

Business Director:

Alec Campbell

Business Director:

Natasha Thomas

Account Manager:

Perla Perlini

Account Executive:

Maddy Evans

Head of Production:

Katie Keith

Agency producer (film):

Talou Sabbah, Charlotte Worthington

Assistant Producer:

Sian O'Halloran

Agency producer (print):

Rowan Ferraz

Designer:

Josh Goodwood, Darta Losane

Head of Strategy:

Britt Iversen

Strategy Director:

Diana Lopes

Senior Strategist:

Adam Hinson, Gus Powell

Media Agency:

Zenith

Production Company:

Pulse Films

Producer:

John Bannister

Director:

Julien & Quentin

DoP:

Ben Todd

Edit House:

Stitch Editing

Editor:

Rich Woolway

Post-Production:

Electric Theatre Collective

Audio Post-Production:

Grand Central Recording Studios

Audio Engineer:

Munzie Thind

Illustrator:

The Red Dress

Date:

July, 2022