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Little Moons x C4: From Another World
Media Type:
TV
Brand
Agency
Country:
Industry:
Mediahub UK announces today the launch of the Little Moons and Channel 4 collaboration, the first TV brand partnership for the delicious balls of mochi ice cream. Mediahub sees Channel 4 as the perfect creative fit for Little Moons. Not only is it the top indexing channel for Little Moons’ audience but Channel 4’s ‘All together different’ positioning and brand voice chimes perfectly with Little Moon’s ‘From another world’ identity.
With research proving that perceptions of brands running partnerships are significantly higher versus running solely spot airtime, this partnership has been secured to create noise and fame across the Little Moons audience, driving consideration and ultimately increasing penetration across their audience.
Credits
Advertising Agency:
mcgarrybowen London, UKChief Client Officer:
Yasemin WorrallMedia Director:
Lizzy WadeMedia Creativity Director:
Richard BeecroftMedia Creativity Associate Director:
Claudia LazarusAV Manager:
Aisling CahillBrand and Communications Manager:
Clementine CuthbertsonProduction Company:
1stAveMachineDirector:
Em ColeExecutive Producer:
Kerry SmartProducer:
Mike CaponProduction Manager:
Nisa KurtiEditing house:
OKAY STUDIOEditor:
Jo LewandowskaPost Production Company:
OKAY STUDIOPost Production Producers:
Hazel Gibson, Carla ThomasColourist:
Ruth WardellVFX Supervisor:
Bevis Jones2D Lead Artist:
Bevis Jones2D Artists:
Mark Ford, Rich Watson, Paul WrattenCG:
Lost & FoundSound design:
GXL MusicLead sound:
GXL MusicMusic company:
GXL MusicComposers:
Lael Goldberg, Guy LangleyClient:
Little MoonsMarketing Director:
Ross FarquharDate:
July, 2022
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