Spectacular 3D Campaign by Dolce & Gabbana with Worldcom OOH

Jun. 15, 2023

Worldcom OOH, a global media strategy, planning and trading company specializing in OOH, DOOH and Programmatic, presents together with Dolce & Gabbana the OOH campaign developed for the launch of its new fragrance Q in the city of Lima. It is a creativity specially designed for 3D screens, achieving a spectacular three-dimensional effect that, by adding a new visual dimension, allows it to capture the viewer's attention, creating the most immersive experience.

The use of 3D screens has been accompanied by a proposal that combines traditional and special supports, including shelters, 100% branded with lighting and LED screens. A strategic mix of media specially designed to guarantee high impact and frequency for the launch of the new fragrance Q, which completes the men's version K, from D&G, the prestigious brand that sets trends in high fashion and fragrances exclusive.

Victoria Muscatello, Market Manager of Worldcom OOH said:

"We are really happy with the results of this campaign that from the beginning posed several operational challenges, from the creativity that had to generate the impact that the brand was looking for for the launch and its adaptation both for 3D screens and for shelters and other supports located in premium areas of Lima addressing the points of sale. A path that we traveled together with the client until we found all the desired effects. On the other hand, the entire campaign was documented with aerial recordings made by drones that allowed us to capture the impact of the spot in 3D, images that were also used to disseminate the campaign on networks."

 

Muscatello added:

"Regarding the special bus stops, we worked on a render and together with the partner, it was proactively defined that the outgoing letters had led light, resulting in some impressive night images that highlighted the name of the product. In addition to the campaign, we managed a subsidized outlet on 10 digital screens for Mother's Day, amplifying the visibility of the spot on a day with high circulation of people on public roads."