Worldcom OOH Joins the IAA-International Advertising Association as a Compass Member

May. 20, 2024

Worldcom OOH, a company specialized in OOH at a global level, is pleased to announce its incorporation into the IAA, the International Advertising Association, recognized as the most influential network of marketing and communications professionals in the world.

At a meeting that took place at the Worldcom OOH offices in New York, Valentín Bueno, CEO of Worldcom OOH, and Jonathan Mark, Managing Director of Worldcom OOH for the United States and Canada, welcomed Dagmara Szulze, Managing Director of IAA Global, and Tom Steim, Vice President and Corporate Member in the USA and Canada of the IAA and gathered for the signing and officialization of the company's entry.

Worldcom OOH, noted for its innovative approach to out-of-home (OOH) advertising campaigns, including digital and programmatic OOH, thus becomes a Compass Member of this prestigious association that represents all spheres of the marketing and communications industry, with presence in 56 countries and a global network of around 4000 members.

Valentín Bueno, CEO of Worldcom OOH commented:

"We celebrate with great satisfaction our integration into the IAA, a milestone that reinforces our commitment to excellence and innovation in the advertising industry. Being part of the International Advertising Association provides us access to a vast landscape of opportunities and global resources that will enhance our capabilities, always with the aim of offering more strategic and effective solutions to our clients. Participation in this significant global organization will give us the opportunity to connect across the five continents with the world's leading advertisers and agencies. At the same time, it allows us to access a wide range of knowledge, contacts, and best practices that will undoubtedly boost our growth and contribute to the continuous development of Worldcom as a global reference in the world of outdoor advertising."

 

Sasan Saeidi, Global President and Chairman of the IAA emphasized:

"With a commitment to driving industry innovation and fostering collaborative partnerships, the IAA looks forward to the collective expertise and contributions of Worldcom OHH. Together, we'll navigate the evolving landscape of OOH advertising, shaping the future of marketing communications."

 

Dagmara Szulce, Managing Director of the IAA concluded:

"We are thrilled to have Worldcom OHH join our esteemed ranks as a Global Compass member. Their dedication to excellence in OOH advertising aligns perfectly with our mission to empower advertisers and marketers with the latest trends and strategies. We eagerly anticipate the collaboration with Worldcom to provide our members worldwide with insights into the future of OOH advertising."

 

The mission of the IAA as a global guide for the marketing and advertising industry is to serve as a bridge for brands and marketing professionals seeking clients and growth internationally, as well as to guide its members through the transformations occurring in our industry. As the most influential network of industry leaders with a broad spectrum of knowledge, the IAA helps brands to grow, strengthen, and break new ground worldwide through meaningful relationships with consumers.