Madrid Tourism Campaign in Shanghai: Worldcom OOH Promotes the Promotion of the Spanish Capital

Jun. 19, 2024

In the economic heart of Shanghai, Worldcom OOH, a company specialized in strategy, planning, and implementation of OOH and digital campaigns, has successfully carried out a campaign in collaboration with Irismedia to promote tourism in the city of Madrid.

With 28 spectacular screens strategically located in the corridors connecting the Reel shopping mall and Jingan Temple metro station, Worldcom OOH and Irismedia have brought the beauty and attractions of the city of Madrid to Chinese citizens, inviting them to discover the Spanish capital.

Monica Nicieza, Commercial Director for Europe at Worldcom said:

"The objective of this campaign has been to gain visibility and promote the city of Madrid as a prominent tourist destination, encouraging the audience to travel to the Spanish capital. With a duration of one week and impressive coverage, the campaign has generated over 14 million impressions, thanks to the display of 15-second spots on the 28 advertising screens, with a daily frequency of 240 spots and an operational schedule of 15 hours."

 

Targeted at frequent international travelers interested in urban tourism, culture, lifestyle, gastronomy, and luxury, the campaign has impacted high-income individuals, residents of Shanghai, and tourists.

Valentin Bueno, CEO of Worldcom OOH concluded:

"Worldcom OOH is proud to have been part of this campaign in such an impressive city as Shanghai, the most populous in China and one of the most populous in the world, and to have been able to bring our experience and global reach in the field of communication and advertising, once again reaffirming our commitment to promoting tourism on a global scale."