Audiences the Sight: Worldcom Media Services, the Tool that Transforms Data into Impact

Mar. 13, 2024

In a world where advertising is at a crossroads between message saturation and the need for impact, effectiveness and efficiency become essential to stand out and reach the right audience. In this context, Worldcom OOH, a company specialized in OOH at a global level, continues to add skills to its powerful WORLDMS platform Worldcom Media Services- to reach the right audiences.

WORLDMS addresses this challenge by using actionable data to segment audiences effectively. With nine billion pieces of data at our disposal, strategies are refined, considering key factors such as gender, age, devices used, brands consumed and places visited. And in recent months it has added “heat maps”. The tool goes beyond simple segmentation, building true Customer Journeys. Analyze real audience journeys, mapping more than 100 million points of interest categorized by affinity around the world. This information provides a detailed view of consumer behavior, allowing brands to adjust their strategy accordingly.

Evangelina Sobrino, Operations Manager at Worldcom OOH commented:

"Thus, the platform challenges advertising conventions with the ability to transform data into strategies, allowing the generation of proposals based on audience data and their mobility, at the same level as it does digitally."

 

And she added: 

"At Worldcom we believe that the key is to simplify and give effectiveness the importance it deserves. This is how more than two years ago, with a 100% innovative approach, and with the best technology, we began to revolutionize the effectiveness of OOH and DOOH advertising campaigns. And we will continue to travel this path, with more and more efficiency."

 

Numbers that support the effectiveness of WORLDMS: Nine billion data points to accurately segment audiences.

• Tracking more than 100 million points of interest around the world.
• Coverage in more than 150 countries and 2,500 cities
• A fleet of 515,000 OOH and DOOH supports globally.
• 29,467,121,399 digital consumption data.