BETC Paris

Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more

+33 1 56 41 35 00

Jan. 25, 2021

NGO L'auberge Des Migrants Hacks Amazon for an Innovative Fundraising Campaign

In total, hundreds of products now show up in a new light in the wake of these comments

Feb. 20, 2020

Sephora and BETC Paris Present: "The Unlimited Power of Beauty"

Beauty is a playground where everyone has the power and the right to experiment and create their own definition.

Feb. 14, 2020

Ad of the Day | BETC presents a new brand campaign for French supermarket E.Leclerc

The campaign celebrates and supportes all the French people trying to be responsible consumers –something that isn’t always easy!

Mar. 01, 2018

Ad of the Day | For the first time in Lacoste's history BETC has initiated a change of the logo

The Lacoste crocodile is making way for ten threatened animals in a collection of extremely limited-edition polo shirts. 

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Sep. 15, 2026

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Aug. 29, 2026

IKEA Sweden Cleans up its Act in New Outdoor Campaign

The storage boxes are filled with everything from toys to clothes, vintage records